YourBusinessWithJamesCaan2016 - 184

INTERVIEW

Stick with it

What makes a company succeed? It's always the
people - the rest will follow, says James Caan.
So how do you hang onto the good ones?
eople are at the heart of every business
and every entrepreneur needs to
understand the importance of having great
people working for them,' says James Caan.
'Attracting and retaining talent in any
business is absolutely fundamental to
success and you're much more likely to do
well if you have a motivated and talented
team. Here are my five key steps to help you
attract and recruit the best people in the
market. If you get them all right you'll be
much more effective at hiring the talented
people who will make your business sing.'

CARROT AND STICK

It's really easy to focus on
hiring and attracting new staff
and forget to reward and
nurture the existing ones you already have.
Don't fall into this trap. Before you start the
search for new employees, ask yourself how
you're doing with your current team. Are
you promoting them and training them
accordingly? Are they happy and motivated
in their role? Your existing team are your
brand ambassadors to help attract new
talent and help them feel excited about a
new role with you. It's important to get
your house in order before rushing to
fill new roles.

SPREAD THE WORD

Communication is key when it
comes to keeping your employees
in touch with your business
culture and becoming an 'employer of choice.'
Use social media and your online business
presence to project your company culture and
branding and keep your target audience in
mind. This can also happen through word of
mouth and via the recruitment industry. Get
your internal culture - and your business
model - right and you'd be surprised just
how quickly word gets around that your
company is the place to work.

184

CLARITY IS KEY

Writing a job spec can be tough if
you're doing it for the first time,
but it's really important to
dedicate some time and thought to the job
description. Be clear, accurate and focused on
what you want - but also on what you are
going to offer. Highlight the opportunities for
training and progression and really sell the
job and the culture of your company. If you
want to attract a high calibre of candidates,
then you'll need to ensure this comes across
clearly in the job specification.

SEEK THEM HERE

There are so many tools at our
fingertips to help place an ad or
job post nowadays that it's
difficult to know which one is most suited
to your business. You need to target your
candidates and think about where they will
be searching for roles and ensure you're
there. There are plenty of specialist
organisations that can help you do this.
Remember, a good ad in the wrong place is
going to be pretty ineffective.

QUALITY FACE TIME

Assuming you've created and
posted a really good advert and
job description in the right place
- one which attracts the right people who
are motivated by what you say - then who
are you going to get to do the interview?
A poorly planned interview will send all
the wrong signals to a good candidate and
so you need to plan as carefully for the
interview as you did for the job ad. Think
about who is best to project the business
culture. Put your best people in front of the
candidates you want. They are selling your
company by what they do and say and by
how they act. If I'm confident and ambitious,
I'm going to have other opportunities on the
table, so you need to woo me.

WORDS: JAMES CAAN | PHOTOGRAPHY: SHUTTERSTOCK

'P



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