YourBusinessWithJamesCaan2016 - 180

Lost in
translation

I

t's probably the last thing you're
thinking about when setting up a
business, but not everyone will speak
your language. Maybe you have a
contractor from overseas you need to
communicate clearly with, or you
simply want your website to be
accessible in several languages. How
would you go about this?

WHAT DO TRANSLATION
SERVICES OFFER?

The industry offers much more than
simple document translation these
days. Many will be able to work across
a wide range of media formats, as well
as translate your website in its entirety.
The industry is aware that culture and

CAN'T YOU JUST GOOGLE IT?

If you've used free services like Google
Translate or Facebook Translator you'll
know they don't always get it right.
Facebook provides word-by-word
translation, which is fine for getting
the gist, but unreliable beyond that.
After just ten years, Google Translate
is used by 500 million people and
offers 103 languages. Its translations
are augmented with a crowd-sourcing
element, which propels the highestrated translations to the top of the list.
As technology becomes more
sophisticated, machine translators are
becoming more capable every day, but
when it's your company's reputation
on the line you'll want to consider a
professional translation service.

180

Established firms
can translate your
whole website
idiom may not make it through the
translation process, and so often offer
cultural consultations, or countryspecific localisation - even extending
to search engine optimisation (SEO).

WHAT YOU SHOULD LOOK FOR

The first thing is accreditation: look for
a company that has either the ISO

9001 or EN 15038 certification, as
these are indicative of high quality and
consistency. You'll want accredited
translators too, preferably nativespeakers and with some familiarity
with your field.
If you think you'll be using a
translation company regularly make
sure they have something called
translation memory, a software that
can retain specific phrases.
This will not only ensure consistency
among oft-repeated phrases, but may
also cut down on the number of words
requiring translation. This in turn
could reduce your bill, as many
companies charge by the word.
An enduring relationship should also
net you a project manager, so that you
can check on any progress made, and
fine-tune any services to meet your
specific needs.
If you have more time on your hands
you might want to consider a company
with a slower turnaround, such as
Straker Translations or Surrey
Translation Bureau, both of which
have a reputation for accuracy and
good value for money.

WORDS: LOREN HARWAY | PHOTOGRAPHY: SHUTTERSTOCK

You want to communicate a message but if it
needs to be in a different language you may
need a language expert



YourBusinessWithJamesCaan2016

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