YourBusinessWithJamesCaan2016 - 179

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wearing. There's nothing that we like more than
seeing pictures sent in by our customers of their
teams proudly sporting their new uniforms. So,
if you want to turn your team into a loyal tribe,
branded clothing can be an important step on
that journey.

Brand recall

Blue is the colour:
uniform helps
build a team ethic

'If Coca-Cola were to lose all its product in a
disaster, the company would survive. By contrast,
if all consumers were to have a sudden lapse of
memory and forget everything about Coca-Cola,
the company would go out of business,' says an
experienced marketing executive.
Which colour do you associate with Coke?
How about B&Q or Asda? These are examples of
brands who know the importance of creating a
recognisable brand colour. Having their staff in
uniforms is a way of reinforcing this recognition.
If you are a small or growing business, we'd
recommend a vibrant and recognisable colour,
or even a couple of colours.
We are certainly seeing a trend towards more
stylish garments in more vibrant colours than we
saw ten years ago. Having a uniform is no longer
just about having your logo on a cheap shirt -
there is a huge range of choice out there.
For example, we currently offer over 1,000
different garments on clothes2order.com, all
available with no minimum order and just
waiting for your logo.

The Facebook secret
'I really want to clear my life so that I have
to make as few decisions as possible about
anything except how to best serve this
community,' says Facebook's Mark Zuckerberg,
who famously wears a grey T-shirt every day and
describes choosing clothes for work as 'frivolous'.
A less obvious reason for a uniform is
productivity. How long do you spend each
morning thinking about what to wear? That
will be a bigger question for some than others,
but we've found having a uniform stops this
question altogether.
Get up in the morning and you know what
you'll wear. No stress over looking good or
wondering whether you're appropriately
dressed. It's worked for Mark Zuckerberg (net
worth £40 billion at the age of 32) and his social
network - could it work for you?

M O R E I N F O R M AT I O N
Call 0800 012 2602
Visit www.clothes2order.com


http://www.clothes2order.com http://www.clothes2order.com http://www.clothes2order.com/yourbiz http://www.clothes2order.com

YourBusinessWithJamesCaan2016

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