YourBusinessWithJamesCaan2016 - 148

Not on the first
page of search
results? You won't
get any traffic
148

Even though there are domain-name
providers that offer an email service
when you buy a URL (domain name),
in order to have a fully functioning
website, you need web hosting. Web
hosting, essentially, is the server space
where your website pages are.

KNOW YOUR CONTROL PANEL

JAMES SAYS
Your site is your
shop window so
paying attention is
crucial. It's the first
step someone
takes to coming to
your business so it
should never be
static. Ideally it
should be updated
and changed as
frequently as
possible. Video is
becoming even
more important in
web design too

There's a wide range of web-hosting
services available for small businesses,
from basic hosting for personal sites to
the more advanced hosting which
accommodates facilities such as
databases for complex sites.
Hosting prices range from £30 a year
to hundreds a month, depending on the
type of hosting (shared or dedicated),
maintenance and security, so as usual
it's worth shopping around.
Hosting providers can provide you
with your domain name too, so it may
be easier to tackle both at one time
(although this doesn't mean you can't
buy them separately).
When purchasing hosting, you will
typically be sent access to a control
panel; this is an area of your site (not
visible to the public) which allows you
to configure your hosting services:
create/modify email accounts, back up
the site and add third-party apps and
content management systems.
Proficiency with this is crucial. So
whether you're doing your own IT or
you have someone else running it for
you, ensure you are in full control -
of your control panel!

PHOTOGRAPHY: SHUTTERSTOCK

implementing SEO, you can ensure that
your site is more 'searchable' and is
thus more likely to appear at the top
of someone's search when they type
in keywords related to your product.
SEO can span from a fairly basic level
to more in-depth methods, but the
standard procedures include:
■ Keyword research
■ Link building
■ Meta tags and meta description
It can be quite tricky to learn -
especially with the myriad
commitments that starting up a
business demands - but you have to
make sure you get this right.
Stats show that if you appear down
the page on the first page of search
results, or worse, on the second page
or beyond - far fewer people click on
your link.
So it is likely to be worth contacting a
few SEO agencies to see what offers are
available to suit your business needs.



YourBusinessWithJamesCaan2016

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