YourBusinessWithJamesCaan2016 - 147

INTERNET

Bad spelling is bad
practice - it's all
about taking care

a colour scheme can then be extended
from your logo, and that will form the
basis of any further design. If budgets
are tight, consider creating your own
logo and going from there.

CLEAR DIRECTION

The ins and outs of how your site
functions may not be the most thrilling
aspect of web design, but the way
people navigate your site is key to
success. Your customers need to be able
to navigate it with ease, so clear menus
and drop downs are essential.
Ask yourself whether, once your
prospective buyer is at your site, can
they find what they want easily? Good
navigation is the difference between
success and failure. Trying to dazzle
customers with flash stuff may be

impressive, but it can get in the way of
the final sale. The essential trick is to
get people to their destination quickly.
A search bar is imperative too - and
make sure it works (many don't)!
Don't forget a home button in the
same place on every page - it allows a
user to return to the home page easily.
Additionally, don't underestimate the
value of creating links between pages -
it helps users navigate to other relevant
information or products.

CONTENT, CONTENT, CONTENT
Producing captivating content for your
site is vital for keeping it up-to-date -
and getting people to return. Ensure a
consistent style across the site, not just
your marketing material - again, it's all
about coherence. The layout of pages

should also remain the same, with
simple things like the bolding of all
titles or using the same colour on the
hyperlinks, for example - attention to
detail can go a long way to impressing
your consumers.
Focus on the copy: proof-reading for
spelling errors and poor grammar is
another area that cannot be overlooked.
Bad spelling and/or grammar will
make your customer assume your
service or products aren't up to scratch
- and presumably that is a connection
you don't want anyone to make.

BE SEO SAVVY

Incorporating SEO (search engine
optimisation) into your web content
is all about making the most of
search engines such as Google. By

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