YourBusinessWithJamesCaan2016 - 146

Design works
The look and feel of your website, as well as your
content and address is crucial to a successful
online presence. Get net savvy now

T

he aesthetics of your website are the
first thing a potential customer or
client will see, so establishing an
eye-catching and unique design is
critical to keeping a user on your pages.
What's more, a polished and
functioning website will help extend
your business's brand online.
Generally speaking, it's worthwhile
using a professional web designer. As
Go Up Graphic & Digital Design say:
'It's no longer enough simply to have a
web presence, you need a "web edge"
- a better designed and more easily
findable website than your competitor.'
However, if your budget is really
stretched and you have the relevant
knowledge, then it is possible to develop
your own website. Rather than going it
entirely alone, a good start for a

146

home-grown website is an online web
builder - it provides you with the
relevant software, making the whole
process a lot more streamlined.
Remember, if you're going to
outsource your web design to an expert,
make sure you find someone reputable.
Don't just rely on what their website
says; ask around and see if there's
someone a friend recommends.

BRAND IDENTITY

Your site needs to reflect your brand
identity; consistency across all aspects
of your online presence and marketing
is critical for professionalism. Your logo
is likely to be your starting point for
such an identity: so think carefully
about what you want your logo to
signify - it will act as a visual

representation of your business. It will
be plastered all over your business
cards, letterheads, website and may
even cross over to uniforms or be on the
product itself - hence it's crucial that
you get it right from the start and carve
yourself a cohesive brand identity.
For logo design, you may wish to
draft in a graphic designer who can
create logos to your brief and your
needs. Although this will cost, ensuring
your logo looks professional can make a
significant difference to how potential
customers perceive your company.
Furthermore, choosing the right
typography for your logo is key: without
a suitable font that reflects your
business and its services, your branding
may lack the desired effect. And to
encourage consistency and familiarity,



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