Ten ways to make online pay Look for inexpensive platforms You have to have a web presence today - period. You don't need to hire an expensive web developer though, there are plenty of quality templates you can use at relatively low cost, which allow you to keep your business and brand visible. Examples of these are platforms such as Wix or Wordpress that you can adapt to your specific needs. 142 Make it work They say that if you're going to fail, fail fast. As an entrepreneur, you can't afford to persist with a strategy that isn't working. Equally, it's important that anything that works well is utilised. Analyse all of your metrics; Google Analytics is an excellent tool, and once you understand the basics, you can start tailoring content so people keep coming back. Be social media savvy Analyse your target market and decide how you want to allocate your promotional efforts on social media. Also remember that social media isn't just a marketing tool, but a feedback forum. It provides a quick and easy way of knowing what customers are thinking about your product or service; good or bad. You will learn just as much from the negative feedback, so pay attention. ILLUSTRATION: SHUTTERSTOCK Starting up your own business means you have to be savvy about the digital side of business