YourBusinessWithJamesCaan2016 - 133
GET CONNECTED
be able to secure an attractive multiple
phone package that's more economical
than running everything through
existing mobile phones. Seek advice
from specialist companies that can
tailor packages for you.
THINK OF A NUMBER
If you're a small start-up running
remotely, you might be tempted to
use a mobile phone line to cover your
business needs. But having just a
mobile contact number means you run
the risk of being seen as fly-by-night
- not ideal considering establishing
and maintaining a professional image
is so important in a competitive world.
With a little investment, though,
it's easy to set up a regular landline
number that directs calls to your
mobile phone without you having to
install a landline. Alternatively, you
could offer customers cheap calls with
an 0845 number, which also gives the
impression that your company is a
bigger organisation than it might be at
this stage. These options do come with
cost implications, so avoid committing
to a package until you are satisfied you
know what the actual costs will be.
BRING IN REVENUE
Another option is to look at generating
revenue from your incoming calls.
This can be achieved either through
premium-rate numbers, which are
commonly used by companies offering
technical support for their products or
services. Another option is revenuesharing numbers, where a proportion
of the call charges incurred by your
callers is given to your business by
the phone company. Normally, a
minimum call volume is required by a
phone company before this option
is made available, so it may not be
right for your start-up, but it's
certainly something to look
into once the calls are rolling in.
ANALYTICS
Listening in on employees' calls,
recording complaints and analysing
call times and efficiency are all
now possible thanks to new
communications technologies.
Employers also have the option
to channel calls - incoming and
outbound - through computers and
then integrate information directly
into company databases, so that a
call with a client is automatically
recorded in the appropriate file.
In terms of outbound
communications, call-automation
technology allows you to put
Optimising your phone system is crucial
if you want to maximise your potential
133
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