Get your message across Effective communication with your customers is key to a successful business. Make sure you have the tools to get it right T hanks to the remarkable growth of technology over the past few decades, businesses have more ways than ever to connect with customers and suppliers. As well as high-speed broadband allowing effective use of the cloud (see Get software savvy on page 118), there's a vast choice when it comes to telecommunications. If you're about to choose a set-up, 132 think about not only what will work for your business right now, but whether it will still be a good option this time next year. Things move fast in the world of communications, so make sure your business doesn't get left behind. ON THE PHONE Optimising your telephone system is fundamental if you want to maximise your potential, so it's important to put in place an efficient system that meets your business needs. If your business has multiple employees or partners, selecting a more advanced telephone system could be a boon to your business. For example, even if your business doesn't have any actual premises - and therefore no fixed line requirements - you may