YourBusinessWithJamesCaan2016 - 126

downtime and has no impact to you or
your clients. Your business can benefit
from a small initial outlay along with
the ability to react to changes quickly
and easily when business starts to
boom. It's about as far from a one-sizefits-all approach as you can get.

Infrastructure-as-a-Service
(IaaS): you get a virtual server in the
cloud on which you can install and run
applications just like you would on a
physical server in your own office. It
has everything an ordinary server has
- network connections, storage etc.

WHAT'S ON OFFER?

HOST WITH THE MOST

There are different types of cloud
computing to choose from.
Software-as-a-Service (SaaS):
used to access an application hosted on
the internet. Salesforce (which
specialises in customer relations
management software) is one of the
best-known examples, but SaaS covers
a lot of functions including online
email, word processing, secure data
transfer, customer relationship
management (CRM) software, software
development and content management
systems (CMS).
Accountancy packages: allow you
to invoice customers, analyse business
performance and manage VAT, stock
and budgets. They're all available on
the cloud, as are telephony systems
that don't require complicated server
provisioning and time-consuming
installations. In fact, cloud telephony
can include call-tracking services and
allow you to access a complete history
of customers and their previous
interactions with your company, no
matter how they contacted you.
You can have all your incoming and
outgoing calls recorded, increase your
call turnaround time by routing all
incoming calls to the relevant
department, group or agent, perform
call monitoring, call masking, barring,
call conferencing, report on call
lifetime metrics and more.

126

JAMES SAYS
Cloud storage is making
businesses incredibly
efficient now that the
days of huge hardware
are over, but make sure
you understand what
you are buying in the
cloud as you may be
paying for services
you don't need
Platform-as-a-Service (PaaS):
where businesses can develop their
own applications without having any
physical infrastructure on their
premises. In other words, it's a
category of cloud computing services
that provides a platform, allowing
customers to develop, run, and manage
applications without the complexity of
building and maintaining the
infrastructure typically needed to
develop and launch an app.

While the cloud has plenty of obvious
benefits for businesses of all sizes,
especially those that aren't in a
position to invest in a huge IT
department, it's as important to choose
the right provider or host as it is to
select the right platform.
Possibly the most important issue
for anyone looking to move to the
cloud is the level of support services
offered by providers. These vary
significantly from host to host, with
some offering either very basic support
or none at all and others offering such
a fully managed solution that they
effectively become an extension
of your own company.
Keep in mind that if the support isn't
to a high standard, your business could
be impacted when it really matters, so
it's worth ensuring you're on a
comprehensive package. You should
also consider disaster recovery
services. While they could increase
your costs, it's usually by far less than
what you stand to lose if, say, your
website is down for any length of time.
Security is another issue. If you're
going to be holding sensitive or critical
data such as personal details or
financial information, then it's
essential that you find a provider that
can protect that data.
Look for a host that offers firewalls,
Distributed Denial of Service (DDoS)
defence, Intrusion Protection Systems



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