YourBusinessWithJamesCaan2016 - 115
IT SOLUTIONS
IT costs can go through the
roof - so plan carefully
Hire some extra hands
to take the IT burden
off your shoulders
PHOTOGRAPHY: SHUTTERSTOCK
if you're a bona fide tech wizard, it
might make sense to hire some extra
hands (whether full time, part time or
outsourced) to take the IT burden off
your shoulders while you concentrate
on growing your company.
When recruiting IT staff, it's
essential to work out what your
needs are and what they are likely
to be because IT isn't just one
discipline but a number of different
elements, and an expert in one may
have little capability in another.
GET THE BALANCE RIGHT
IT costs can send a shiver down the
spine of the most battle-hardened
MD, so find the right balance between
delivering the hardware your company
needs and keeping costs down.
Map out what your IT requirements
will be over a set period. Include
everything - email, internet and all
office needs, including record-keeping.
And what about social-marketing
platforms? These days, everyone who
is anyone has Facebook and Twitter
accounts to their business name.
While you can run your entire
email system for free by taking one of
any number of webmail options (for
example Gmail or Hotmail), you may
find you'll lose potential customers
who don't feel confident engaging with
a business that doesn't have its own
email account.
Likewise, you may be able to pick
up a low-capability PC extremely
cheaply, but if it doesn't have the
processing power you need to carry
out the tasks you're demanding of
it, and takes several minutes to
do things that a more powerful
machine is able to do in a couple
of seconds, you're going to waste a
great deal of valuable time.
Printing is another cost to bear in
mind - and not just the ink, toner and
paper for literature and booklets, but
the machine itself.
STOP INTERNET STRESS
You may also already have broadband
internet as a consumer and be hesitant
about taking a commercial account
- but is your consumer connection
going to take the strain when you build
up a large customer base all scrabbling
for your bandwidth simultaneously?
Having carried out your analysis,
you may realise you can run your
business's IT at little cost - especially
if you are a sole trader and have a
personal computer with some officefacing software. But before you reckon
you're OK, ask that IT expert.
115
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