YourBusinessWithJamesCaan2016 - 114

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From communications to business growth,
IT is imperative to your success

T

he world wide web dominates
many aspects of our lives. It's
hard to believe it has existed for only
a couple of decades. Today, it's all
but unthinkable that a new business,
regardless of its nature or sector,
wouldn't have a web presence of one
form or another. Sales, customer
contact, marketing, product delivery
and a host of other activities can be
run in whole, or in part, over the
internet, opening up even the newest
and smallest business to the world.
Of course, supporting web activity is
information technology; a company's
IT is its skeleton and encompasses
not just internet-related endeavours,
but vital processes such as email and
other communications, databases,
creative design, word processing
and countless other things without
Choose wisely when
deciding on a business
and domain name

which your business simply couldn't
begin to function.
There seems to be a perception that
large organisations are able to invest in
more advanced technological solutions
that are way out of the reach of smaller
businesses, preventing them from
competing on a level playing field.
But this isn't actually the case. Smaller
companies needn't break the bank
when using technology, as there are
many low-cost options around.

CHOOSE YOUR DOMAIN

Your first step into the sphere of the
web begins with your domain name
- which, for those not familiar with
internet vocab, is the website address
(yourownbusiness.co.uk). Most people
use their business name as their site
name, but if somebody has already

taken that domain, then you will
need to have a rethink.
Many people now look at available
domain names right at the beginning
when choosing a business name and
purchase it there and then, so no one
else can nab it.
You may have your heart set on a
particular name for your business, but
if someone else, even on the other side
of the world, already has that domain
name, you will be better off choosing
a different moniker otherwise all your
hard marketing efforts may just go
to swell someone else's company. If in
doubt, remember the acronym RAIL:
R - Recall: How easy is it for people
to recall the name?
A - Aesthetics: How does the name
look when it's written out?
I - Impressions: First impressions
are crucial, so choose with care.
L - Length: When picking a name,
less is more. A short name is better.
Bear in mind that in certain
instances, domain names ending
with .com can have advantages over
those with more localised suffices,
such as .co.uk - for one thing, it adds
to your business's global appeal.
On the other hand, .co.uk can attract
customers looking for home-based
suppliers. Many businesses will
play it safe and own both versions
- .co.uk and .com.

CREATE A TECH-SAVVY TEAM

It's easy to think of IT as a mysterious
land that only those adept or with the
right training can enter, especially if
you're a bit of a technophobe. But even

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http://yourownbusiness.co.uk http://www.co.uk http://www.co.uk http://www.co.uk

YourBusinessWithJamesCaan2016

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