CONTENTS 150 108 INSURING YOUR SUCCESS Don't neglect insurance - the right policy will protect you 114 CLICK TO BUY 216 Make information technology work for your start-up 118 GET SOFTWARE SAVVY Configure, connect and control. Keep your programming in check 42 124 IN THE CLOUDS The days of mainframe computers are over - store your data more cheaply and effectively in the cloud 132 GET YOUR MESSAGE ACROSS The latest communications tools to help you persuade customers to buy 138 SUPPORT NETWORK Reinforce your IT structure to eliminate potential problems 142 TEN WAYS TO MAKE ONLINE PAY Creating a strong virtual identity is vital for growth and success 146 DESIGN WORKS Online branding is crucial in today's tech-savvy world. Find out what you should be doing here 150 A HELPING HAND Everyone needs a little guidance now and again. Get yourself a mentor! PHOTOGRAPHY: SHUTTERSTOCK 154 GET WITH THE PROGRAMME How neuro-linguistic programming (NLP) helped CEO Mark Shraga reach the top of his profession 158 PERSONAL SERVICES Getting human resources right 162 MAKE THE LEAP Have the confidence to make the change - you won't regret it 166 A DIGITAL MINDSET How to market your business online 170 GO GLOBAL Thinking of expanding overseas? Here are our tips on trading abroad 176 NAME CHECK Your branding is a key part of the business - get it right with our guide 180 LOST IN TRANSLATION Get an expert to help with languages to engage with customers 184 STICK WITH IT It's the people who make a company succeed, says James, the rest will follow 187 EVERY LITTLE HELPS How to attract customers and keep them 189 BENEFITS BOOST Keep your team motivated with decent perks - flexible hours, birthdays off and tastecard for discounts in restaurants 192 TAKING STOCK Sort your storage - real or virtual 194 HOW CLEAN IS YOUR OFFICE? A nice workplace will boost morale, productivity and impress clients 198 PEN AND THINK Don't skimp on the biros! Get the best stationery you can afford 202 READY FOR WORK The dos and don'ts of office planning 205 THE TOP SIX CHAIRS These picks will keep you sitting pretty 208 IN THE ROOM You can do a lot by phone and email but sometimes you need to travel to seal the deal 214 CATCH THEM IF YOU CAN James's top 10 tips for making the most of the recruitment process 216 START-UP STATS Eighty-one per cent of entrepreneurs are happier working for themselves - find out the other stats that make working for yourself well worth it 104 11 10-11 YB16 JC Contents WEB.indd 11 18/11/2016 12:50