ADVERTISEMENT FEATURE FIVE WAYS TO PUMP UP YOUR PROFITS Making money secures survival - but to maximise on your success you need the right strategies O 1 ne thing all business owners and leaders have in common is a drive to make and maintain profitability. You'll be consistently on the lookout for ways to help improve your bottom line, increase your profit margins and identify operational efficiencies. The right strategies can provide valuable insights and actionable steps for a healthy financial future - so you can get on with enjoying your business and your life. Let's explore five tried and tested ways to boost your business. RETAIN EXISTING CUSTOMERS Customer retention is key to boosting business profits - and delivering client satisfaction through an exceptional customer experience plays a crucial role in this. How? Not only does it impact the number of goods and services sold, but learning about market wants and needs is a much easier task with a captive audience. Your customers are your biggest advocates and regular dialogue with them allows you to make an informed decision on product roadmaps and the future of your business; in turn ensuring the customer lifespan is considerably longer. 2 FIND THE MOST PROFITABLE CUSTOMERS To seek out the most profitable customers or businesses you need to