GROW & THRIVE Turn of events Corporate hospitality is a valuable way to build relationships with clients and encourage bonding between team members - and it needn't break the bank. Here's how to make an event of it... A s a business, it's vital to build and maintain relationships with your clients and stakeholders. Corporate hospitality - planning and attending engaging events - is an important way of doing that, and a valuable part of your marketing strategy. Hosting events such as conferences or social activities is an investment that helps to build your brand, make your business stand out from competitors, and strengthen personal and professional relationships. Hospitality helps to create a sense of community - when people feel welcome and appreciated, they are more likely to return and recommend your business to others. It also offers a unique chance for people to network and get to know each other on a personal level - ultimately increasing your chance of winning more business. The pandemic changed the way we communicate forever, but there's no substitute for real-life interaction, and while virtual events and online communication are here to stay, face-to-face events are on the up again. Opportunities to interact with clients can mean the difference between an average business and one that's engaged and building meaningful and lasting business relationships. It's all part of making your company exciting, dynamic and memorable - and wooing new clients. 406