ADVERTISEMENT FEATURE
BRAND
AID
Unleashing brand momentum is the
ultimate business growth strategy,
according to a new book that's set
to revolutionise your marketing
P
erformance marketing has taken
centre stage in recent years.
As a result, the art of brand
building is in danger of becoming
a forgotten relic - just when it's more
crucial than ever. The obsession with
short-term wins has become a blinding
distraction, causing businesses to miss
the bigger, more lucrative picture.
But the tide is turning. Savvy businesses
are waking up to a game-changing truth:
real growth doesn't stem from mere brand
awareness or reputation - it's driven by
the relentless pursuit of new customers.
A revolution in thinking
Enter Brand Momentum, a
groundbreaking book by brand guru
Tony Lewis, that's packed with cuttingedge
research, innovative strategies
and the psychology behind momentum
theory. This is the playbook every
marketer and business leader needs
in their arsenal to understand how
brands truly grow. It's not just a book -
it's a revolution in thinking that could
redefine your business's trajectory.
Here's the kicker: 90% of new
businesses fail. They strive for momentum
without cracking the code on what
it really means and how to measure
it. Brand Momentum unveils how
science and the immutable laws of
physics can be harnessed to catapult
your brand to long-term success. This
might just be the most important book
your business leaders will ever read.
Tony shatters the myths that have held
businesses back for too long. He exposes
the fallacies behind some of the most
common misconceptions about growth:
l The illusion that quick wins and shortterm
gains lead to long-term success.
l The misplaced faith in loyalty and
satisfaction as effective strategies.
l The overemphasis on individual
perceptions as the driving force of growth.
l The outdated belief that brands
should be static and unchanging.
l The mistaken notion that brand
awareness alone will spur growth.
It's time to abandon these myths
and embrace a new paradigm that's
proven to deliver results. Brand
YOUR BRAND'S
GROWTH SHOULD
BE GUIDED BY
THE PRINCIPLES
OF SCIENCE
Momentum is packed with actionable
insights and strategies, including:
l The explosive power of emotion
in driving brand growth.
l How customer expectations and
perceptions ('the worldview')
dictate success.
l Why brands must constantly
rejuvenate to stay relevant.