YOUR BUSINESS _ AUTUMN 2024 If you're not selling your products online, you're missing out on customers and profits. Don't get left behind - we show you how it's done I n a world of retail giants, it's not always easy to make your mark as a small business. E-commerce can level the playing field somewhat, as long as you know how to make it work for you. In 2024, we all shop online, all the time. From supermarket deliveries to artisan gifts, and DIY supplies to fashion, online buying is quickly taking over from in-person shopping. The number of e-commerce users in the UK is expected to grow to 62.1 million by 2025, according to Digital Market Outlook - that's more than 90% of the population who turn to the internet when they want to buy something. 293