MARKETING a copywriter or use AI tools to generate ideas, before adding your own tone and personality. 2LET CUSTOMERS REACH OUT In many customer-facing industries, the first place that customers go to with queries is the brand's social media. It's easy for them to use, and also quick for businesses to respond from. The personal touch also comes into play. A direct response from a firm's Facebook or X (formerly Twitter) account will be far better received than an automated email or keeping them waiting on the phone. It's essential that your social media is monitored and people's posts or messages get prompt responses, as there's nothing likely to anger a customer more than their message disappearing into a black hole. 3CHOOSE THE RIGHT CHANNELS There are many social media channels, but it pays to be discerning. Don't spread yourself too thin or take a scattergun approach to posts. Instead, focus on the channels that are most relevant to your business and audience. If you're targeting Gen Z consumers, you'll probably want to create content for TikTok. But if you run a B2B insurance firm, LinkedIn is more important. Facebook is great for building relationships with customers, and Instagram is where to go for creative industries. Make sure you're consistent on these channels - use social media management tools to schedule posts if you need to. There's no point posting five times in a week and then nothing for a month. Your channels are like your shop window. It's where you showcase the best version of yourself - you don't want it to look neglected and dusty! 4PARTNER UP FOR PROMOTIONS Business collaborations can allow you to leverage wider networks. This doesn't just mean other 84% OF PEOPLE SAY THEY HAVE BEEN CONVINCED TO BUY A PRODUCT OR SERVICE BY WATCHING A BRAND'S VIDEO 286