MARKETING DESIGN FOR LIFE Do you want more customers? Don't underestimate the power of your website E stablishing a website feels almost par for the course when you're running a business today - it's your virtual shop window, after all. But with social media platforms increasingly being used as tools for advertising, just how relevant is a website to businesses in 2024? With about 82% of the UK population using their mobile phones or laptops for shopping, having some form of online presence is crucial. But while the likes of Facebook, Instagram and TikTok may offer opportunities for engagement and brand visibility, can social media truly 270