Your Business With James Caan Autumn 2024 1 - 245

YOUR BUSINESS _ AUTUMN 2024
what you offer. What you really want
are engaged customers. People who
need your products and services.
That's why it's essential to carve
out a niche in your industry. By
doing so, you'll have access to a loyal
and engaged customer base that'll
just keep coming back for more.
Target all, get none
Have you ever scrolled Instagram, seen
an ad for something you've been thinking
about buying and briefly wondered whether
Insta was literally reading your mind?
We've all been there. But while it
might seem like your favourite apps
have access to your innermost thoughts,
they don't - it's just personalised
to your needs and interests.
This is why a spray-and-pray approach
no longer works. By putting out generic
marketing messages aimed at the
masses, you won't resonate with anyone
individually. But by targeting your niche
audience, you'll speak to their wants and
needs and they'll be much more likely to
engage with your products and services.
Targeting without excluding
You might worry that by targeting a
specific market you'll be excluding
those who don't fit into it, yet who
may still benefit from your products
or services. You'd be wrong.
Start by identifying the people who
need your business the most and
ask the following questions:
l Why do they want or need
what you have to offer?
l What are their pain points,
frustrations or struggles?
l What are their wants,
needs and desires?
l Why would they choose
to buy from you?
l What can you offer them that
other businesses can't?
l What are the most important benefits
of your products or services to them?
Targeting direct
With these attributes, create your ideal
personas. Give them names, jobs, ages
and genders. Next, you want to aim your
messaging directly at them. Highlight
the strengths of your business that your
competitors just can't replicate. Tell them
that you know what they're looking for
and that they've found it in your business.
You'll see as you're writing this that
you're not really excluding anyone -
you're just highlighting the best parts
of your business. It's likely that people
who fall outside of your niche won't feel
excluded, but if they do, they weren't
the right customers for you anyway.
Need more
convincing?
If you're still desperate to be a
small fish in a big pond rather
than a big fish in a small pond,
you might think differently after
considering the many benefits
of niching down.
No-nonsense
marketing with
Rebellion Marketing
Now you know why you need a niche. But executing
your highly targeted campaigns is the hard part. Don't
struggle alone - tap into the sharpest minds in the biz.
When it comes to working with a marketing agency, you don't want to be
continually told how great they are. You want them to show you what they can
do for your business.
Rather than try to befuddle you with janky jargon and agonising acronyms,
we'll tell it to you plain and simple. No nonsense, just results.
Ready to be the big fish in the pond? Our team of marketing rebels is
on hand to work as an extension of your team and get you the results
you've been yearning for.
l Charge more: If your product
or service offers something
completely unique, your
customers will be willing to pay
more for it.
l Personalisation wins every
time: Why would someone
choose a bog-standard service
when yours offers precisely
what they need?
l Better reputation: Who do
you think people will wax lyrical
about? Your gold-standard
offering or the generic nonsense
everyone else offers?
IN THREE YEARS,
REBELLION HAS
GROWN FROM £10K
TO £200K A MONTH
To get started,
call: 023 9431 1198
Email: hello@
rebellionmarketing.co.uk
Visit: https://
rebellionmarketing.co.uk
https://rebellionmarketing.co.uk
Your Business With James Caan Autumn 2024 1

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