Bord na Móna - Source Issue 7 - (Page 15)

reSpectful ‘‘ AnuA is derived from the irish word, ‘AthnuAigh’, meAning ‘renew’, And it Allows us to build A brAnd Across the spectrum for environment Orla Kane, Group Marketing Manager and water capture and re-use in france, spain and italy. “we’re going to spend the next five years developing those markets, developing our distribution channel network, selecting the right distributors and managing them.” As in ireland and the uK, in-depth market research will yield information on product requirements, competitors, product price points, route to market and distribution channels crucial to market development, in france and spain. selling those innovations in markets outside ireland where people are not familiar with the values associated with bord na móna has been challenging. After a comprehensive research process Anua emerged as the chosen name, according to orla Kane, group marketing manager. “Anua is derived from the irish word, ‘athnuaigh’, meaning ‘renew’ and it allows us ‘‘ Simon Andrews applies ANUA label to a GRP Pump Station. Inside the new building at Bridgwater. to build a brand across the spectrum for the environmental business,” explains orla, adding that Anua was launched in the uK in may, in the us in June and in ireland in July. “the uK launch was attended by board members and senior management at the new environmental factory in bridgwater.” the bridgwater facility, is now the new headquarters for environmental europe, now trading as Anua. the official launch of Anua and the opening of the new facility in bridgwater was a great success. the positive interaction experienced between board members, senior management and the uK staff demonstrated a real sense of alignment, commitment, team work and an urgency to develop and grow a significant business platform in the uK”, says tom. the launch was also used as an opportunity to integrate into the local community. “we donated funds to build a wetland area in a local school attended by children of some staff members. we’re also developing strategic relationships with local universities, so Anua can attract local engineering graduates to work with us to identify and develop new technologies for the future. we also used the Anua launch to donate funds to a community in Africa for clean water facilities,” says tom, adding that it was vital to demonstrate Anua as a business rooted in its community, locally and globally. more iNfo S for more information about Anua, see www.anua.co.uk www.bordnamona.ie Source | 15 http://www.anua.co.uk http://www.bordnamona.ie

Table of Contents for the Digital Edition of Bord na Móna - Source Issue 7

Bord na Móna - Source Issue 7
Contents
A Round-Up of News from Around the Company
Willow Harvest for Farmers
New Approach, New Business
Strategic Growth and Development
Challege and Change
Anua Beginning
Raging Inferno
Mapping a Sustainable Future
Project Update
Heritage Corner
Nationwide

Bord na Móna - Source Issue 7