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Audio version

SERVICES AND ELECTRIC IRELAND

June/July 2012 www.esb.ie/em

SFA-Better Business Show

image shoes a gathering of men at the better business event. They are all standing together and smiling at the camera.

Pictured (l-r) are Padraig Sheerin, Head of SMB Sales Eircom; Ian Martin, SFA Chairman; An Taoiseach Enda Kenny TD; Minister for Small Business John Perry TD; Pat O’Doherty, Chief Executive ESB; Ken Norgrove, CEO Zurich Ireland, General Insurance, and John Irwin, Head of Strategy and Propositions Business Banking, AIB (back row).

THE SMALL FIRMS Associations (SFA) Better Business Show, a series of twelve free nationwide master classes in best practice for small businesses, was launched by An Taoiseach Enda Kenny in the Crowne Plaza Hotel, Santry, Dublin recently. The series is designed to help owner-managers improve the efficiency of their business. This year’s series had four co-sponsors/partners; AIB, Eircom, Zurich and Electric Ireland. The theme for each series has changed over the years but the key issue focusing on reducing costs still remains the core message. Each partner including Electric Ireland had a 10 minute speaking opportunity at each event. Participants were also encouraged to visit an Electric Ireland stand to discuss Electric Ireland’s latest product and service offers for small to medium sized businesses.

Michael Burke - A winner

image shows two men standing in front of a house with a huge Electric Ireland voucher. They are both holding it and smiling.

As part of a special Electric Ireland Home Services promotion in Tralee, Radio Kerry ran a week-long competition for listeners. The winner received a €1,000 Electric Ireland Home Services voucher to have upgrade work carried out making their home more energy efficient. Pictured is Michael Burke, the overall winner being presented with his voucher by Tom Bean, Electric Ireland.

Electric Ireland scoops eight trophies at APMC awards

image shows the awards that ESB won in a row along the table. They are all star shaped.

Electric Ireland coming away with an unprecedented amount of awards - in every colour!

THE LONG awaited APMC (Association of Promotional Marketing Consultants) Awards took place on April 20th, at the Radisson Blu Royal Hotel, Golden Lane. This awards event, which has been running since 1992, is among the leading awards ceremonies in the sales and marketing community’s annual calendar. It attracts a huge number of entries every year, with the country’s top agencies and biggest brands competing for honours.

As you can imagine, there is always stiff competition in every category, and this year was no exception, with everybody looking for wins in the industry and technical categories, which makes our Electric Ireland success even sweeter. All of our hard work was proven to have paid off on, with Electric Ireland coming away with an unprecedented amount of awards - in every colour!

From 10 nominations, we took 8 awards - 4 Gold, 2 Silver and 2 Bronze.

It’s a credit to everybody involved that the care and attention that went in to these winning campaigns was so worth the extra effort. What it shows us is that innovative thinking, combined with creativity, and an understanding of the importance of execution, can result in tremendous success for our brand.

I’m sure you’ll join me in offering huge congratulations to all of the marketing team and to our agency Tequila and - we’re already looking forward to next year.

Our winning campaigns: Tweet Café from the Dublin Web Summit / Tweet ‘em Home - our social media led brand campaign / Tweet Hunt - our Electric Picnic sponsorship activation.

OUR AWARDS:

Service Industries - including Travel & Leisure

Tweet Hunt - Silver - Category Winner
Tweet Café - Bronze
Tweet ‘em Home - Bronze

Best Promotional Innovation

Tweet Café - Gold
Tweet Hunt - Silver

Best Use of Social Media

Tweet Hunt - Gold - Category Winner
Tweet Café - Gold

Best Use of Mobile

Tweet Café - Gold

Don’t miss our athletics update!

Heatlh & Habitat

page 31

Online Store

By Mary Milne

image shows a head and shoulders of of Mary Milne

SUMMER MONTHS are fast approaching and it is time to think of outside.

Make the most of your garden, deck or outdoor area and light it up with a set of two solar spotlights. The Solar Landscape Spotlights contain 6 super bright LEDs in each light fitting and can comfortably light up to a range of 20 metres. The solar lights can be positioned up to five meters away from the solar panel enabling the lights to be placed in shaded areas were they wouldn’t normally charge during the day. This product was one of our Top Sellers in April.

Another Top Selling products is the Solar PIR Utility Light which can be used inside as a solar shed light or outside as a solar security light. This light is powerful and super bright. Solar lighting removes the hassle and cost of having to install mains wiring. It charges by day and lights automatically when motion is detected. It is easy to install and has 15 super bright LED’s.

And if you want to enjoy your music when you are in the park or out the back garden have a look at the X-mini v1.1 Capsule Speaker for MP3’s, iPhones, and other sound devices,. The X-mini v1.1 is the latest ultra-portable speaker system that delivers sound incomparable to any other portable speaker in the market. It is suitable for connection to MP3 & MP4 players, iPhones, and other sound devices which have a 3.5mm socket.

This speaker is capable of producing explosive volume and bass over ten times its physical size.

I have only highlighted 3 of our large range of products, to see the full range log on to electricireland.ie and see our full range of energy saving products at great prices!