Audio version

The newspaper for

June/July 2012 www.esb.ie/em

BUILDING UP AN ELECTRIC FLEET

Page 20

ESB ECARS RECHARGE YOUR BATTERIES IN IRISH DESTINATIONS THIS SUMMER. FULL DETAILS ARE ON PAGE 14.

Electric Ireland wins Social Media Award

THE SECOND ANNUAL Social Media Awards, hosted by Bord Gais, took place on May 17th at the Mansion House, Dublin. The awards honour businesses for innovation in their use of social media over the past year and recognises best practices in online interaction.

Electric Ireland was well represented across many categories for a wide range of social media activity including ‘Tweet ‘em Home’ and ‘Tweet Hunt’ for Electric Picnic. The awards received twice as many entries as last year’s inaugural event. Nominations were received from more than 200 Irish companies. The competition was stiff in every category illustrating the talent in social media in Ireland today. However, Electric Ireland proved triumphant in the category ‘Best Integrated Social Media Campaign’. Electric Ireland scooped the award for their ‘Tweet ‘em Home’ campaign in 2011. We look forward to the rest of 2012 and the opportunity to create and develop award winning social media campaigns.

It was an award winning month as Electric Ireland also scooped eight awards in the Association of Promotional Marketing Consultants (APMC) Award.

See feature on APMC awards page 18

ElectricAid Celebrates 25 years

NEWS
Page 5

50 years of success

NEWS
Page 08

CONSORTIUM AUDITS IN MALAYSIA

ENERGY INTERNATIONAL
Page 26

In this issue