Skip navigation 
Previous Page
15
June/July 2012 www.esb.ie/em
Services and Electric Ireland
Olympics TV advertising campaign
page 17
Connected World: safely disposing of your mobile device
Mobile devices, such as smartphones and tablets, continue to become more advanced and innovative at an astonishing rate, and as a result, many people replace their mobile devices as often as once every 18 months or more frequently.
IF YOU ARE one of those people then what are you doing with your old devices? Many people simply dispose of their older mobile devices with little thought about all the personal data they have accumulated. There can be a surprising amount of personal information stored on these mobiles and tablets and if they are not securely wiped before disposal, this information can easily be recovered, exposing you or your organisation to tremendous risk.
Stored Information
Mobile devices can store far more sensitive data then you may realise. When you dispose of your device you could be exposing the following information:
- The contact details for everyone in your address book, including family, friends, and your co-workers
- Call history, including inbound, outbound, and missed calls
- Text messages or logged chat sessions
- Location history based on GPS coordinates or cell tower history
- Web browsing history, cookies, and cached pages
- Personal photos, videos, audio recordings, and emails
- Stored passwords and access to personal accounts, such as your voicemail
Wiping your device
Before you begin securely wiping your mobile device, consider whether or not you want to back up any of your data, such as photos, videos, contact details, or any other information. Once you’ve followed the steps below, you will not be able to recover any of your data. In addition, if your mobile device was issued to you by your employer or has any organisational data stored on it, be sure to check with your line manager about proper backup and disposal procedures before following the steps below.
Unfortunately, just deleting your data is not enough, it can still be recovered. It is recommend that you use the device ‘factory reset’ function to remove all data from the device and return it to the condition it was in when you bought it. Factory reset is the most secure method for removing data from your mobile device. The location of the factory reset function varies among devices, but listed below are the steps for the most popular devices.
- Apple iOS Devices: Settings | General | Reset | Erase All Content and Settings
- Android Devices: Settings | Privacy | Factory Data Reset
- Windows Phones: Settings | About | Reset Your Phone
- BlackBerry Phones: Options | Security Options | Security Wipe
If you still have questions about how to perform a factory reset, check your owner’s manual or the manufacturer’s website. Another option is to take your mobile device to the store that you bought it from and get help resetting it from a trained technician. Remember, simply deleting your personal data is not enough, as it can be easily recovered.
SIM Cards
In addition to the data stored on your device, you also need to consider what to do with your SIM (subscriber identity module) card. Many mobile devices use a SIM card to uniquely identify you and your account information when you place and receive calls on a mobile network. When you perform a factory reset on your device, the SIM card retains information about your account. If you are keeping your phone number and moving to a new phone, talk to the phone salesperson about transferring your SIM card to the new phone. If this is not possible (for example, if your new phone uses a different size SIM card), keep your old SIM card and physically shred or destroy it to prevent someone else from re-using it.
External Storage Cards
Some mobile devices utilise an external SD (secure digital) card for additional storage. These storage cards often contain pictures, smart phone applications and other sensitive content. Remember to remove any external storage cards from your mobile device prior to disposal (In some devices, the SD cards may be hidden in the battery compartment of your device). These cards can often be reused in new mobile devices or can be used as generic storage on your computer with a USB adapter. If reusing your SD card is not possible then, like your old SIM card, we recommend that you physically destroy it.
Options for Disposal
When it comes to disposing of your old mobile device, instead of throwing it out, consider recycling it instead. Some carriers offer a discount on your next purchase when you recycle. Another option is to donate your mobile device to the charitable cause.
Olympics TV ad
The six Olympic hopefuls featured in the adverts are: Deirdre Ryan (High Jump); Darren O Neill (Boxing); Mark Kenneally (Athletics); Linda Byrne (Athletics); Lisa Kearney (Judo) and Martyn Irvine (Cycling). The advert will run everyday for 100 days on the ad break of the 1pm, 6pm and 9pm RTE1 News.
TEAM IRELAND
ELECTRIC IRELAND HAS launched a new campaign to promote its sponsorship of Team Ireland for the London Olympics 2012.
The campaign, which is running across TV, outdoor and radio, features a number of Team Ireland Olympic hopefuls, including Deirdre Ryan (high jump), Linda Byrne (marathon), Mark Kenneally (marathon), Lisa Kearney (judo), Martyn Irvine (track cycling), Darren O’Neill (boxing) David Gillick (track) and Michael Conlan (boxing).
Electric Ireland already has a print campaign in place featuring a daily Olympics countdown clock with key facts about the games in The Examiner, The Independent & The Star newspapers.
Commenting on the TV and Outdoor campaign Deirdre Ryan said, “To have your achievements as an athlete marked in this way is very rewarding”.
“It will mean a huge amount to my parents and family and everyone who has supported me on my journey to becoming an Olympic athlete to see my image and story up there for everyone to see.”
The TV advert will run will run everyday for 100 days before the RTE1 News at 1pm, 6pm and 9pm.
The Radio advert features a number of past Olympians telling us a story from Olympic history. The Theme is anyone can win, so get behind Team Ireland for London 2012.
The past Athletes are;
- Barry McGuigan- Boxer
- Gary O’Toole- Swimmer
- Gearoid Towey- Rowing
- Owen Casey- Tennis
Stings running daily on 2FM will carry messages of support for Team Ireland athletes.
On the road again!
SINCE TAKING EARLY retirement, Eddie Watts, formerly of Shared Services, has certainly kept himself busy and one of his pet projects is fundraising on behalf of Temple Street Children’s University Hospital. So it is no surprise that once again he is taking on the challenge of crossing America on his motorcycle in just eight days.
By embarking on a journey of over 4,000 KM along the famous Route 66 from Chicago Illinois through Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona to Los Angeles California Eddie aims to raise €8,000 towards the purchase of vital equipment for paediatric neurosurgery.
While Eddie is a motorcyclist for over 40 years now, he is under no illusion as to how difficult this challenge will be. Eight states in eight days is a mighty task indeed. As this is the second time Eddie has undertake this project, he is well aware just how gruelling a task this is. Once again Eddie has to undergo rigorous motorcycle control training with instructors from the Garda Siochana and the Institute of Advanced Motorists of Ireland to hone his skills and stamina in preparation of the many miles and hazards ahead of him.
Despite the difficult economic climate Eddie has raised €3,000 towards his goal so far and indeed many of his supporters are his colleagues here in ESB and Eddie would like to thank his colleagues for supporting the Children’s University Hospital.
It’s a sad fact that the Hospital has to rely on charity and fundraising despite the years of the Celtic Tiger so for those that have missed the opportunity you can contact Eddie directly or you can use a credit card (preferably your own) on
http://www.mycharity.ie/event/eddie_watts_r66_2012
You can contact Eddie at 0878061054, Edmundwatts@gmail.com Also check out www.templestreet.ie and www.route66.ie
