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February/March 2012 www.esb.ie/em
Services and Electric Ireland
THE 2012 OLYMPICS!
Services and Electric Ireland
Page 13
Businesses will save money with EI’s Office Energy Expert tool
ELECTRIC IRELAND has launched its Office Energy Expert, an innovative first-to-market tool, designed to help business customers save money by using energy more efficiently.
By adopting a managed approach to eliminating the waste of electricity, with a few simple steps, users can reduce their electricity consumption and costs by up to 20%.
This tool is relevant for all business customers, large and small, including industrial, commercial, shops, hairdressers, bakeries, call centres etc.
The Office Energy Expert is packed with effective energy efficiency tips and can have a real impact on reducing energy costs. The application provides a virtual, practical demonstration of how energy can be saved in each area within an office building and can be viewed for free online at www.electricireland.ie/office.
TWEET ‘EM HOME FOR CHRISTMAS
OVER 50,000 TWEETS achieved and a total of €80,000 donated to charity!
Electric Ireland’s Tweet ‘em Home for Christmas social media campaign saw three teams competing for charities – Concern Worldwide (Team A), Irish Cancer Society (Team B) and ISPCC (Team C) – to generate tweets using a hashtag to fuel their cars on a two-day drive from Dublin to Galway and back. The teams with celebrity navigators were travelling in a DeLorean, a New York yellow taxi cab and a Renault Trophy on Thursday and Friday December 8th and 9th.
The ‘star navigators’ included musician Mundy, comedian Joe Rooney, illusionist Keith Barry, rugby commentator Brent Pope, TV presenter Katie Van Buren and comedian Andrew Stanley. Electric Ireland chose Mike Carey from Cork, Liz Cotter from Cork and Ian O’Flynn from Mullingar as the lucky drivers who would help Tweet ‘em Home for Christmas.
Any social media support was translated into ‘fuel’ so the more support the teams received, via Twitter, Facebook, etc, the longer they could drive for each day. Each team was also able to top up their tank by taking part in a series of challenges along the circuit – and, of course, tweeting about how they got on.
This brand-building campaign spread Electric Ireland’s name across the internet, across Ireland and the world. Electric Ireland dominated Twitter over the two days with the likes of champion cyclist Lance Armstrong who has more than 3 million followers and pop stars Jedward with almost 500,000 followers supporting the campaign and tweeting the hashtag #TweetEmHome.
Following a phenomenal response from the general public and the Twittesphere, Electric Ireland set a new challenge the second day of the campaign: a target of generating 25,000 tweets. The target was achieved and an additional €10,000 was donated to each of the three charities involved bringing the total donation to €80,000.
The Concern Worldwide team was the winner of Electric Ireland Tweet ‘Em Home for Christmas. A highlights video showing the best bits from each team over the two days are available on our Youtube channel, www.youtube.com/user/ELECTRICIRELAND.
Chief Executive visits Electric Ireland HQ
CHIEF EXECUTIVE, Pat O’Doherty, paid a visit to Electric Ireland in late December to meet the staff based in Swift Square. Pat was welcomed by Manager Electric Ireland, Liam Molloy, who was delighted to introduce Pat to the staff following his appointment as Chief Executive.
Pat did a walk through the building and was very impressed with the layout and strong branding of Electric Ireland throughout. He later addressed the staff, congratulating them on the successes of the past year and outlining the future challenges for both ESB and Electric Ireland.
In particular, he spoke about the loss of 800,000 customers over 2009/10 and the major transformation of the business carried out in preparation for market opening in October 2010 (SME) and April 2011 (Residential).
He complimented everyone involved in the successful launch of the new Electric Ireland brand and commented that the 87% recognition is extremely high for a new brand and a great tribute to those who worked on it.
Pat also said he recognised the major systems programme involved in Electric Ireland’s entry into the gas retail and gas boiler maintenance market as well as the launch of a range of new energy services.
He congratulated the staff on the successful launch of new electricity and gas price plans which has stemmed losses for first time in three years and resulted in over 100,000 customers returning since the deregulation of the residential market in April 2011.
“We have also seen a reversal of the escalating debtors’ trend, the successful introduction of new marketing channels such as field sales, telemarketing, online, etc. and the innovative use of social media such as Twitter and Facebook,” he said.
“Together with our pilot entry into the Northern Ireland residential market, all of these changes, over a relatively short period, are a tremendous reflection of the determination of the staff in Electric Ireland to return ESB’s supply business to its rightful place of market leader.”
Breakfast with McWilliams
