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Oct/Nov 2011 www.esb.ie/em
Services and Electric Ireland
Introducing the new BSC
Pages 16 & 17
Electric Picnic 2011
THIS YEAR ESB Electric Ireland teamed up with comedian Karl Spain to announce details of its energy-efficient playground for grown-ups at Electric Picnic where festival-goers played and used the energy they generated to charge their phones – energy efficiency was never so much fun!
Over the course of a campaign we ran two competitions for Electric Picnic tickets. The first was on Facebook to win a pair of tickets a day for five days and in just a few short days we had over 8000 Likes on our Facebook page.
We also hosted a daily Tweet Hunt for Tickets in five different locations around Ireland. Each day, the combined tweets revealed the location of our ESB Electric Ireland Sparkhead who was hiding somewhere in Ireland. To find him, everyone had to tweet #ShareTheEnergy. Each day on our Facebook page we displayed an aerial map of Ireland. The more times #ShareTheEnergy was tweeted, the closer the map zoomed to the sparkheads location. Once sufficient tweets were reached people were able to see Sparkhead’s general location. All they had to do was keep tweeting, and the map zoomed in closer, making that location more and more specific, until Sparkhead himself appeared on the map. When the Sparkhead appeared, he also revealed his daily codeword and that’s when things got really exciting. The first person to approach him at his revealed location each day and tell him the daily codeword won five tickets to Electric Picnic. All of this was captured on video, just log onto our Facebook page to see the excitement.
We had over 56,000 views of the Facebook app, and over 10,000 tweets over the course of the campaign. This type of tweet hunt was the first of its kind in Europe.
At the festival this year ESB Electric Ireland had a playground for grown ups supported by a fantastic line up of comedians who provided the laughs. Leading Irish and International comedians including; Karl Spain, Andrew Stanley, Dermot Whelan, Damian Clark, Eric Lalor and Gearoid Farrelly kept festival-goers entertained over the weekend.
The comedians recruited festival-goers to use the playground. From the adult sized merry-go-round to the giant hamster wheel and see-saw, every part of the playground generated energy. Fifteen bikes were positioned in the Park so that festival-goers could charge their mobile phones for free.
The comedians hosted a number of mini challenges throughout the weekend inviting playground visitors to form teams and compete to see who could generate the most energy. In addition, festival-goers had their festival look energised by having their faces painted with neon Thunderbolts.
Andrew Stanley, one of the top comics working the worldwide comedy circuit, kicked off proceedings on the Friday night.
Part of Dublin’s 98FM popular drive time show duo, and Republic of Telly host Dermot Whelan was on hand to get people motivated on Saturday afternoon followed by the unmissable Damian Clark. The final session on Saturday was MC’d by the very funny and charming, Gearoid Farrelly.
ESB Electric Ireland also provided 6 km of energy efficient festoon lighting around the camp sites and walk ways to the main arena, which has reduced the festival’s lighting emissions by 80%. In addition, ESB e-cars transported artists around the festival site this year, keeping sustainability at the heart of the Electric Picnic.
The sponsorship proved a great success for ESB Electric Ireland and received very positive media coverage.
Check out our gallery of pictures on our Facebook page www.facebook.com/electricireland
ESB Electric Ireland and RSA to distribute 80,000 high-viz vests to Junior Infants
NEW RESEARCH from the Road Safety Authority (RSA) has revealed that child fatalities (children up to 14 years of age) decreased by 45.6% in the period 1997 to 2009. This new research was revealed as the RSA and ESB Electric Ireland announced the distribution of 80,000 high visibility vests to every child starting school this year. The vests will be included in the ‘Back to School’ packs which will be distributed to primary schools nationwide in November.
Research revealed that over half (56%) of all child casualties in Ireland between 1997 and 2009 were pedestrians or cyclists. As schoolchildren enter the final few weeks of their summer holidays, the RSA and ESB Electric Ireland are asking parents, guardians and teachers to make road safety a priority in their back to school preparations.
Road Safety Authority Chief Executive Noel Brett said, “There has been a significant reduction in the number of children being killed and injured on our roads but, simply put, one death is one too many. As part of this year’s ‘Back to School’ campaign, the RSA is delighted to be working with ESB Electric Ireland again to provide every child starting school with a high-viz vest. This initiative will help to keep our youngest and most vulnerable road-users safe on the roads when walking or cycling to school.”
ESB Deputy Chief Executive Johnny Shine said, “We are delighted to partner with the RSA once again to promote road safety among our youngest road-users. Over the coming weeks, 80,000 high-visibility vests will be distributed nationwide to children starting school to make sure they are clearly visible on the roads at all times. This important initiative is part of our overall commitment to road safety which is reflected in our strategic alliance with the RSA to promote safe driving at all times.”
The ‘Back to School’ Pack for Primary Schools, which will be delivered in November, contains:
- High visibility vests – In partnership with ESB Electric Ireland, a total of 80,000 high visibility vests will be given out free to every child starting school this year;
- ‘Going to School’ leaflets for junior infants entering education. This is a parent’s guide to getting children to school safely;
- ‘Safe Cross Code’ promotional pack including CD together with a poster with the words of the ‘Safe Cross Code’ song and dance to be taught in the classroom;
- ‘School News’ newsletter.
For further road safety information for parents, teachers and students, visit www.rsa.ie
ESB Electric Ireland Homes Services Team launches its new Gas Heating Service and Repair Service
ESB ELECTRIC IRELAND Home Services Team is delighted to be offering gas boiler maintenance and repair services. This new service broadens the Home Service Team’s portfolio of energy efficiency products and services which already included services such as attic and wall insulation, boilers and heating control upgrades and new technologies such as solar thermal and heat pump installations.
The service will further compliment ESB Electric Ireland dual fuel and gas supply offerings and provide customers with a professional service, which will provide planned care and emergency repair services. Servicing your boiler annually is essential to keeping your central heating running safely and efficiently. Not only does regular boiler servicing improve the safety of your boiler, but it can also save you money on your heating bill every year. A well maintained boiler is also less likely to let you down in your hour of need.
All ESB boiler services and repairs is fully guaranteed and complies with all the Irish standards and health & safety regulations. It is carried out by a highly trained Home Services team, all of whom are RGII approved and share the ESB Electric Ireland commitment to quality and service. Our customers can be very confident that the ESB Electric Ireland Homes Services team are the right company to service and look after their gas boiler.
The Gas Heating Services and Repair offering became available from October 3rd last. The Home Services Team is the contact point for all gas heating and repair services sales and enquiries and they can be contacted on 1850 372 333 or you can log onto the Energy Services website at; esbelectricireland.ie/energyservices. Call them today on 1850 273 333.
