WWF Annual Review 2019 - 37

OUR GLOBAL WORK

BUSINESS ACTION ON PLASTICS POLLUTION
Our campaign to halt the ocean plastics
pollution crisis is calling on governments to act
(see page 23) - but just 100 companies could
also prevent 15 million tonnes of plastic waste
entering the oceans. That's why we partnered with
companies like Procter & Gamble, Starbucks and
Tetra Pak to launch ReSource: Plastic - providing
expert support for companies to turn commitments
into meaningful, measurable action. We are also
working with the Ellen MacArthur Foundation
and the Ocean Conservancy to help businesses
rethink how they can reuse, recycle and reduce
the use of plastics.

DIGITAL PLATFORM TO STRENGTHEN PRODUCT
TRACEABILITY
WWF-Australia and BCG Digital Ventures
launched a revolutionary digital platform,
called OpenSC, that uses blockchain and other
technologies to track food and products - helping
businesses and consumers alike avoid illegal,
environmentally damaging or unethical products.
Launched after a successful pilot tracking tuna
caught in the Pacific, the platform has since raised
US$4 million in seed funding and developed
partnerships with global food companies to
innovate their business models to protect nature.

INNOVATIVE MARKET MECHANISM TO END CONVERSION
The wooded grasslands of the Cerrado, the largest
savannah region in South America, are under
severe threat from unsustainable agriculture,
particularly soy production. Together with more
than 130 global companies, financiers and NGOs,
we're working on an innovative market mechanism
to eliminate deforesation and conversion in the
Cerrado by 2020. This will include the creation
of a fund to reward farmers who preserve
lands that may otherwise be converted

An unpaved road divides a
soy plantation from native
Cerrado in Brazil. On average, one
million hectares of the Cerrado's
biodiversity-rich habitat have been
lost each year to soy plantations
over the last 15 years.

WWF-INT Annual Review 2019 page 37

© naturepl.com / Doc White / WWF

for agricultural use.


http://wwf.panda.org/wwf_news/press_releases//?341451/World-first-revolutionary-blockchain-platform-empowers-all-to-track-environmental-and-ethical-impact-of-food-and-products http://www.naturepl.com

WWF Annual Review 2019

Table of Contents for the Digital Edition of WWF Annual Review 2019

WWF Annual Review 2019 - Cover
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