Annual Review 2015 - 43

Partnerships INFORM 70,000+ NEWS WWF was featured in more than 70,000 media stories worldwide. WAVES OF SUPPORT Our global ocean campaign really took off on digital media. We reached 500,000 people each day on average and up to 10 million a day during major launches. Influential institutions and leaders consistently promoted our ocean infographics and messages - there were more than 53,000 mentions on Twitter alone. ACT ENDANGERED EMOJI Emoji is becoming a universal language, used millions of times every day. In May we launched a unique emoji-based campaign after discovering that 17 characters in the emoji alphabet represent endangered species. Twitter users who signed up to the #EndangeredEmoji campaign made a small donation each time they used one of the endangered emoji in a Tweet. As well as raising funds, it was a fun and simple way of taking our message to a new audience. 62,900 sign-ups 815,000 mentions #CHANGECLIMATECHANGE We helped bring the voice of the people to the Paris climate talks. Our Tweet Your Leader campaign enabled people from any country to send a Tweet directly to their head of government, urging action on climate change. 800 million impressions for the campaign hashtag #ChangeClimateChange WWF-INT Annual Review 2015 page 43

Table of Contents for the Digital Edition of Annual Review 2015

Contents
Annual Review 2015 - Cover1
Annual Review 2015 - Cover2
Annual Review 2015 - Contents
Annual Review 2015 - 4
Annual Review 2015 - 5
Annual Review 2015 - 6
Annual Review 2015 - 7
Annual Review 2015 - 8
Annual Review 2015 - 9
Annual Review 2015 - 10
Annual Review 2015 - 11
Annual Review 2015 - 12
Annual Review 2015 - 13
Annual Review 2015 - 14
Annual Review 2015 - 15
Annual Review 2015 - 16
Annual Review 2015 - 17
Annual Review 2015 - 18
Annual Review 2015 - 19
Annual Review 2015 - 20
Annual Review 2015 - 21
Annual Review 2015 - 22
Annual Review 2015 - 23
Annual Review 2015 - 24
Annual Review 2015 - 25
Annual Review 2015 - 26
Annual Review 2015 - 27
Annual Review 2015 - 28
Annual Review 2015 - 29
Annual Review 2015 - 30
Annual Review 2015 - 31
Annual Review 2015 - 32
Annual Review 2015 - 33
Annual Review 2015 - 34
Annual Review 2015 - 35
Annual Review 2015 - 36
Annual Review 2015 - 37
Annual Review 2015 - 38
Annual Review 2015 - 39
Annual Review 2015 - 40
Annual Review 2015 - 41
Annual Review 2015 - 42
Annual Review 2015 - 43
Annual Review 2015 - 44
Annual Review 2015 - 45
Annual Review 2015 - 46
Annual Review 2015 - 47
Annual Review 2015 - 48
Annual Review 2015 - 49
Annual Review 2015 - 50
Annual Review 2015 - 51
Annual Review 2015 - Cover4
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2019
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2018
http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_summary
http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_full
http://europe.nxtbook.com/nxteu/wwfintl/conversation_strategy
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2017
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2015
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2013
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-de
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-fr
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013
http://europe.nxtbook.com/nxteu/wwf_france/rapport_dactivite_2011-2012
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2012
https://www.nxtbookmedia.com