Partnerships
INFORM
70,000+
NEWS
WWF was featured in
more than
70,000 media
stories worldwide.
WAVES OF SUPPORT
Our global ocean campaign really took off on
digital media. We reached 500,000 people
each day on average and up to 10 million a day
during major launches. Influential institutions
and leaders consistently promoted our ocean
infographics and messages - there were more
than 53,000 mentions on Twitter alone.
ACT
ENDANGERED EMOJI
Emoji is becoming a universal language, used
millions of times every day. In May we launched
a unique emoji-based campaign after discovering
that 17 characters in the emoji alphabet represent
endangered species. Twitter users who signed
up to the #EndangeredEmoji campaign made a
small donation each time they used one of the
endangered emoji in a Tweet. As well as raising
funds, it was a fun and simple way of taking our
message to a new audience.
62,900 sign-ups
815,000 mentions
#CHANGECLIMATECHANGE
We helped bring the voice of the people to the
Paris climate talks. Our Tweet Your Leader
campaign enabled people from any country
to send a Tweet directly to their head of
government, urging action on climate change.
800 million impressions for the campaign
hashtag #ChangeClimateChange
WWF-INT Annual Review 2015 page 43
Table of Contents for the Digital Edition of Annual Review 2015