WWF International Review 2016 - 36

OUR SUPPORTERS
EARTH HOUR

2016 was the 10th lights out for WWF's Earth Hour. Since its
launch in Sydney in 2007 it has grown to become the world's
largest grassroots movement for the environment. In the year the
historic Paris Agreement was ratified, Earth Hour was the biggest
yet, celebrated in 178 countries and territories - and even on the
International Space Station! The focus moved beyond skylines
onto timelines: we invited our supporters to 'Shine a light on
climate action' and donate their Facebook walls to Earth Hour
messages.
● 12,700 landmarks and monuments switched out lights
● 2,427,929 individual actions taken
● 133,000+ Earth Hour events created on digital maps
● 958,447 individual visits to Earth Hour websites*
● 853,493 views of Earth Hour official videos*
● 2.5 billion impressions of Earth Hour hashtags on Twitter*
(*Jan-Mar 2016)

APPS FOR EARTH

For 10 days in April we worked with Apple and 24 developers on
this innovative global campaign. Together we created exclusive
interactive and educational content for 27 popular apps, giving
users the chance to engage in conservation and contribute
to our mission. In this important corporate partnership,
we received 100 per cent of the proceeds from participating
apps and in-app purchases, which amounted to more than
US$8 million. Just as important, we raised awareness of our
work among hundreds of millions of people, harnessing the
potential that new forms of media offer us in the future.

500,000 ON INSTAGRAM
Social media continues to offer us new routes to connect with our
supporters. This year WWF International reached the landmark
of 500,000 followers on the picture-sharing site Instagram.
To celebrate we posted a thank-you message and asked "What do
you hope we can all achieve together in the future?". Comments
from around the world (see right for one example) included
specific suggestions on everything from biodegradable plastics to
fusion power, to more general wishes for a new approach to unite
us all.

WWF Annual Review 2016 | page 36
https://www.earthhour.org/sites/default/files/Earth%20Hour%202016%20Report.pdf
Table of Contents for the Digital Edition of WWF International Review 2016
