WWF International Review 2016 - 22

FOOD
Our goal: sustainable food systems conserve
nature while ensuring food security now and
in the future.

ELIMINATING DEFORESTATION

The Collaboration for Forests and Agriculture, launched in
2016, aims to eliminate deforestation in the soy and beef
supply chains in the Amazon, Cerrado and Chaco regions in
Brazil, Paraguay and Argentina. We're leading this ambitious
partnership alongside the National Wildlife Federation and The
Nature Conservancy. Also in 2016, the Soy Moratorium - which
has virtually eliminated deforestation due to soy in the Brazilian
Amazon - was renewed indefinitely. We're involved in discussions
to extend it to the Cerrado savannah, with support from the
Brazilian government.

ENGAGING CONSUMERS

Consumers' choice of food impacts their health and the
environment. To help them make informed choices, WWF has
launched digital apps and guides in many markets including
the LiveWell for Life project for Europe. Our work also helped
increase the availability of sustainable seafood. The volume of
salmon certified by the Aquaculture Stewardship Council (ASC)
more than doubled in 2016 to a third of global production. In
partnership with WWF, John West Australia became the world's
largest supplier of Marine Stewardship Council (MSC) certified
tuna and IKEA now sells only certified seafood to its 600 million
customers in 47 countries.

REDUCING FOOD WASTE

The expansion of agriculture is driving habitat loss and
putting extreme pressure on global biodiversity. Worse still,
biodiversity loss is exacerbated by an estimated 30-40% of
food production lost or wasted throughout the food system. In
developing countries, much of the loss is estimated to be on
farm or at post-harvest. In developed countries, it's estimated
most food waste is generated by consumer-facing businesses
and in homes. The WWF network is working together to conduct
innovative food waste pilot programmes and interventions with
producers, schools, local governments and the private sector.
These interventions aim to institutionalize food waste reduction
across entire industries via campaigns focused on reducing food
waste generation, increasing food recovery, and eliminating food
waste going to landfills. In 2016, WWF launched pilot projects
with the hotel industry and schools in the US and will launch an
institutional food waste reduction campaign in 2017.

WWF Annual Review 2016 | page 22


http://wwf.panda.org/what_we_do/how_we_work/our_global_goals/food/

Table of Contents for the Digital Edition of WWF International Review 2016

Contents
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WWF International Review 2016 - Contents
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