WWF International Review 2016 - 18

FRESHWATER
Our goal: freshwater ecosystems and their
services sustain people and nature.

100 MILLION HECTARES

In February, the declaration of seven wetland sites in Zimbabwe
under the Ramsar convention marked a major milestone. Since
2000, WWF's efforts have supported the protection of over
100 million hectares of wetlands worldwide. This represents
just under half of the total area of wetlands - the globe's most
biologically diverse ecosystems - designated under Ramsar since
the convention was signed in 1971.

SEISMIC SHIFT

WWF has been a driving force behind a critical shift in corporate
culture away from responsibility for individual water use towards
a collective, shared river basin approach. By the end of 2016, the
WWF-backed Alliance for Water Stewardship boasted 3 fully
certified sites with 35 more in the pipeline, which will help to
responsibly manage millions of litres of water. Meanwhile, WWF
also helped to shape the binding new commitments on water
stewardship that were adopted by the International Council on
Mining and Metals, whose members include 23 of the world's
leading mining companies - throwing down the gauntlet to
other sectors.

FOOD AND BEVERAGE INDUSTRY

Seven global food and beverage companies announced
commitments to work with thousands of growers in their global
supply chains to reduce their water use and pollution impacts
as part of a WWF-backed initiative. The AgWater Challenge,
organised by WWF and sustainability organization Ceres, helps
companies make measurable commitments on water impacts
linked to key agricultural commodities. Representing over
$123 billion in annual net revenue, Diageo, General Mills, Hain
Celestial Group, Hormel Foods, Kellogg Company, PepsiCo and
WhiteWave Foods each announced a package of measures for
their global supply chains.

WWF Annual Review 2016 | page 18


http://wwf.panda.org/what_we_do/how_we_work/our_global_goals/water/

Table of Contents for the Digital Edition of WWF International Review 2016

Contents
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