Onside Issue 5 - 4

STEPPING UP
Richard Manley is a founding shareholder in Seneca Partners
and has now stepped up to Managing Partner. Here, we catch
up with Richard as he shares his thoughts on the challenges and
opportunities that this brings.
There's no such thing as a
typical day at Seneca, but what
is it about the business that
most excites you?
It's the entrepreneurial spirit
within the team and being involved
in something which is growing,
quickly, which excites me the
most. We are a close knit team
with a good culture and our 'cando' approach gives us our edge - an
ability to respond and move faster
than others to take advantage of the
opportunities which come our way.

4

| ONSIDE WINTER 2016

You must see lots of businesses
and have conversations with
entrepreneurs. What is it
that makes you most excited
and interested in taking a
conversation to the next stage?
It's without doubt the belief that
you are working with a team, or on
a project or business venture which
has the ability and ingredients to
succeed - success can come in a
variety of shapes and sizes, and in
our world that normally means an
ability to produce attractive returns
for our investors, but if that can
be delivered in a way which also
delivers other benefits such as job
security and creation, innovation
and supporting wider economic
growth, then all the better.

How important to the character
of the business is being based
in the North of England and
how much of Seneca's DNA is
Northern in character?
We are straight talking and avoid
unnecessary complexity. We work
hard, but appreciate a job well
done. We recognise value when we
see it. We respect the capital that
we invest as we know how hard
our investors have worked to create
it. Whether this means we have
a 'Northern' DNA I am not sure - I
think these are qualities that a
business should have regardless
of geography. Of course our roots
lie in the North of England, but we
have already expanded to become
a regional player and will most
likely expand further as we grow
- regardless, as we do so these
characteristics will stand us in very
good stead.



Table of Contents for the Digital Edition of Onside Issue 5

Contents
Onside Issue 5 - Cover1
Onside Issue 5 - 2
Onside Issue 5 - Contents
Onside Issue 5 - 4
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Onside Issue 5 - Cover3
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