InBroadcast - InShow Guide 2017 - 3

3

www.inbroadcast.com | IBC2017 InShow Guide | 15-19 September

Finger on the Pulse
IBC2017 represents a chance to personally take the pulse of the media
and broadcast industry, says IABM CEO Peter White...

I

BC
has
seen
incredible
developments in its 50 years,
but the industry today is changing
at a rate and depth that dwarfs all
previous major transitions such as
black and white to colour, analogue
to digital and SD to HD. Today we are
not experiencing just a transition but a
complete transformation of broadcast
and media business models - and
the technology that underpins it. No
longer do viewers sit back and watch
what the industry serves them; fast
internet and 4G has shifted the power
into viewers' hands, and chasing and
retaining them is now the driving force
behind business decisions - for both
new media companies and traditional
broadcasters.
State of the Industry
The first stop at IBC for those who
want to get a complete picture of
where we are heading has to be the
IABM State of the Industry Conference
session, which is running from 8am
to 9.30am on Friday, September 15 in
the Forum. As well as an update on the
state of the industry garnered from
the latest IABM vendor and end-user
surveys, you can also hear the views
of industry leaders on technology
and
business
transformation.
Panellists include: EVS CEO, Muriel
De Lathouwer; Microsoft MD Media
and Cable, Tony Emerson; Imagine
Communications CEO Charlie Vogt;
and Neulion EVP Chris Wagner: and
myself, with IABM Director Strategic
Insight, John Ive, hosting the
discussion.
One of the technologies that's
enabling change is IP, and the IP
Showcase - greatly expanded this
year following its successful debut at
IBC2016 - is a must-visit destination
for everyone wanting to learn about
the technology, standards and
implementation of IP real-time signal

flows. Things have moved on rapidly
over the last year with the SMPTE ST
2110 suite of IP standards now in its
final phase of drafting and slated for
publication by the end of 2017. More
than 40 vendors are demonstrating
real-time IP interoperability between
their systems, based on SMPTE ST
2110 and AMWA NMOS specifications.
Real-time IP production is a practical,
flexible, efficient reality that is rapidly
taking hold in mainstream operations.
IP is no longer a "future" - it is here
and now.
Technology Initiatives
IABM is committed to bringing the
vendor and end-user communities
ever closer together with a range of
initiatives, and so is once again playing
a central role in the IP Showcase.
The integrated IP Showcase theatre,
curated by IABM, will be running
a non-stop series of presentations
covering the full gamut of knowledge
for real-time IP production and intrafacility distribution. Visitors will hear
about the rapidly increasing number
of real-world IP deployments from
broadcasters who have already
embraced IP signal flows. They will
also learn about the business and
creative benefits of IP, and how these
benefits can be applied to their own
operations.
While UHD is yet to be adopted
as a mainstream delivery format,
the industry is already futureproofing content with widespread 4K
acquisition, and UHD televisions are
becoming commonplace in the home,
with increasing demand for content.
IP-based infrastructures hold the
promise of handling UHD - and higher
resolutions - and this will also help
drive the move to IP; Telemundo's
multi-million-dollar investment in a
new all-IP facility in Florida is but a
harbinger of where the industry is

Viewer power is driving
developments

heading. Expect to see many 4K/UHD
offerings on the show floor - and get
ready for a gradual roll out over the
coming years as the economics begin
to add up.
End-users are also increasingly
moving to the cloud for playout and
production, giving them the agility to
be responsive and chase and retain
the fragmenting audience. The cloud
enables broadcasters and media
companies to scale up and down in
moments and launch new services at
will - and take them down instantly
when no longer required. It's not just
flexibility they are gaining, but also
economies - only paying for what they
actually use. In consequence, they
are moving from a Capex to an Opex
business model and this is filtering
right through the industry, requiring
vendors to embrace a recurring
licence revenue business model
rather than relying on major, one-off
equipment purchases.
As more and more of their
operations move online, cyber security
has become a major concern for all
broadcasters and media companies,
and IBC is reflecting this with a full
day C-Tech session on September 15
to discuss the threat, preventative
strategies and how to manage a

Contact

on +44 (0)28 9061 0420
Disclaimer:
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Le Sommet Limited. All rights reserved. No Materials may otherwise be copied, modified, published, broadcast or otherwise
distributed withour prior written permission of the publisher
or associates. Le Sommet Limited makes no warranties or
representations of any kind concerning the accuracy or suitability of the written and advertisement information contained within this supplement for any purpose. The publisher
also makes no warranties or representations of any kind that
the services provided will be uninterrupted or be error free.

Publisher
Phillip Izzard
pizzard@inbroadcast.com

Editor
Steven Preston
ed@inbroadcast.com

International
Business Development
Bryn Lister
blister@inbroadcast.com

Design & Production
Martin Donnelly
martin@inbroadcast.com

breach in the event of an attack.
Going back to my earlier remarks
about the 'power' in the industry
shifting into the hands of the viewer,
the coming 5G will only serve to
accelerate this process, and IBC is
also holding a C-Tech forum to explore
5G - its opportunities and potential
effect on the industry - on Saturday
September 16.
Constant Change
Fifty years on, while the name
remains, everything else about IBC
is virtually unrecognisable from
that first show in 1967, and this is
a reflection of its ongoing success
and the central role it continues to
play in the industry. I say everything
- that is not quite right; beyond the
technology, our industry relies on
personal interaction and there is
no better place to meet up with the
people who are driving our continuing
success. So I look forward to seeing
everyone in Amsterdam - and if your
company is one of the 500+ IABM
members, do take advantage of all
the facilities we provide at the show
- from member lounges and meeting
rooms to our Design and Innovation
Awards reception on Tuesday
September 19. Have a great IBC!
Designed & Produced by:

LeSommet
LIMITED

Clara House, Dunmurry Office Park,
Co. Antrim, N.Ireland. BT17 0AA
Tel: +44 (0)28 9061 0420
Fax: +44 (0)28 9061 9197
Email: inbroadcast@inbroadcast.com
Web: www.inbroadcast.com


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Table of Contents for the Digital Edition of InBroadcast - InShow Guide 2017

InBroadcast - InShow Guide 2017 - Intro
InBroadcast - InShow Guide 2017 - Cover1
InBroadcast - InShow Guide 2017 - Cover2
InBroadcast - InShow Guide 2017 - 3
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