InBroadcast - InShow Guide 2017 - 25

25

www.inbroadcast.com | IBC2017 InShow Guide | 15-19 September

CreateCtrl: Cost Saving Scalable - Intelligent
CreateCtrl's WebSuite is now complemented
by evolutionary Media Asset Management in
the Cloud writes Wael Yasin, Sales Director...

F

ollowing the demand for serviceoriented
infrastructure,
the
technology landscape is changing
irreversibly, moving away from onpremise IT hardware. While cloud
computing rapidly spreads, the use
of cloud-based content services is
becoming more and more attractive
for the media industry.
The advantages are significant:
Cloud storage allows connecting with
audience in any location, at any time,
on any device.
The smart pricing model is entirely
usage-oriented and allows for needbased scaling of storage, minimising
costs and avoiding investments into
hardware infrastructure and its
maintenance. The open infrastructure
allows the usage of advanced media
services opening doors to artificial
intelligence, unreached by traditional

dedicated video servers at any time.
Initial
concerns
about
data
protection, latencies and resilience
are sorted. Cloud hosting platforms
like Microsoft Azure meanwhile
facilitate service networks across
Europe, America and Asia Pacific and
guarantee the quality of service. The
network of local data centres allows
the compliance to regional data
protection directives while the users
experience high bandwidth access
to the comprehensive cloud network
coverage.
In this context, CreateCtrl has taken
the turn to manage and process assets
in the cloud and offers value added
services that revolutionise the usage
of content.
The new CreateCtrl WebSuite
Assets supports ingest, transcoding,
previewing and rough-cut editing

of the asset inventory. Powered
by Microsoft Azure, the browserbased application provides a feature
set of cognitive services including
face and emotion detection and
automated transcription of voice
tracks, especially useful for dubbing
and subtitling. While reducing manual
metadata entry to a minimum, the
CreateCtrl WebSuite takes Media
Asset Management to the next level
providing a true insight into the
content.
CreateCtrl's new Media Asset
Management system allows for
process and cost optimisation by
reducing
implementation
costs,
automating workflows and providing
a
system
available
anytime,
everywhere. In addition to that, the
REST service based WebAPI automates
recurring tasks and pushes processed

CreateCtrl
WebSuite

assets to playout devices for TV and
OTT.
In parallel, the CreateCtrl WebSuite
drives revenue by optimising the
retrieval of available content in a
user-oriented way and thus engages
the audience in consuming the content
offerings. Meet CreateCtrl at IBC2017
and discover the future of media asset
management at stand 3.A40.
As a specialised software company,
CreateCtrl offers a plethora of ways
to manage TV channels and video on
demand platforms in a simple, flexible,
and user-friendly way. For more than
15 years, CreateCtrl has provided
innovative software solutions for
the media industry. OTT providers,
TV channels and radio broadcasters
utilise CreateCtrl's applications to
manage, plan, and settle licenses and
programmes. www.CreateCtrl.com


http://www.inbroadcast.com http://www.createctrl.com http://www.CreateCtrl.com http://www.createctrl.com http://ibc17.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=6796

Table of Contents for the Digital Edition of InBroadcast - InShow Guide 2017

InBroadcast - InShow Guide 2017 - Intro
InBroadcast - InShow Guide 2017 - Cover1
InBroadcast - InShow Guide 2017 - Cover2
InBroadcast - InShow Guide 2017 - 3
InBroadcast - InShow Guide 2017 - 4
InBroadcast - InShow Guide 2017 - 5
InBroadcast - InShow Guide 2017 - 6
InBroadcast - InShow Guide 2017 - 7
InBroadcast - InShow Guide 2017 - 8
InBroadcast - InShow Guide 2017 - 9
InBroadcast - InShow Guide 2017 - 10
InBroadcast - InShow Guide 2017 - 11
InBroadcast - InShow Guide 2017 - 12
InBroadcast - InShow Guide 2017 - 13
InBroadcast - InShow Guide 2017 - 14
InBroadcast - InShow Guide 2017 - 15
InBroadcast - InShow Guide 2017 - 16
InBroadcast - InShow Guide 2017 - 17
InBroadcast - InShow Guide 2017 - 18
InBroadcast - InShow Guide 2017 - 19
InBroadcast - InShow Guide 2017 - 20
InBroadcast - InShow Guide 2017 - 21
InBroadcast - InShow Guide 2017 - 22
InBroadcast - InShow Guide 2017 - 23
InBroadcast - InShow Guide 2017 - 24
InBroadcast - InShow Guide 2017 - 25
InBroadcast - InShow Guide 2017 - 26
InBroadcast - InShow Guide 2017 - 27
InBroadcast - InShow Guide 2017 - 28
InBroadcast - InShow Guide 2017 - 29
InBroadcast - InShow Guide 2017 - 30
InBroadcast - InShow Guide 2017 - 31
InBroadcast - InShow Guide 2017 - 32
InBroadcast - InShow Guide 2017 - 33
InBroadcast - InShow Guide 2017 - 34
InBroadcast - InShow Guide 2017 - 35
InBroadcast - InShow Guide 2017 - 36
InBroadcast - InShow Guide 2017 - 37
InBroadcast - InShow Guide 2017 - 38
InBroadcast - InShow Guide 2017 - 39
InBroadcast - InShow Guide 2017 - 40
InBroadcast - InShow Guide 2017 - 41
InBroadcast - InShow Guide 2017 - 42
InBroadcast - InShow Guide 2017 - 43
InBroadcast - InShow Guide 2017 - 44
InBroadcast - InShow Guide 2017 - 45
InBroadcast - InShow Guide 2017 - 46
InBroadcast - InShow Guide 2017 - 47
InBroadcast - InShow Guide 2017 - 48
InBroadcast - InShow Guide 2017 - 49
InBroadcast - InShow Guide 2017 - 50
InBroadcast - InShow Guide 2017 - 51
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InBroadcast - InShow Guide 2017 - 53
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InBroadcast - InShow Guide 2017 - 55
InBroadcast - InShow Guide 2017 - 56
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InBroadcast - InShow Guide 2017 - 60
InBroadcast - InShow Guide 2017 - 61
InBroadcast - InShow Guide 2017 - 62
InBroadcast - InShow Guide 2017 - 63
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InBroadcast - InShow Guide 2017 - 65
InBroadcast - InShow Guide 2017 - 66
InBroadcast - InShow Guide 2017 - 67
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InBroadcast - InShow Guide 2017 - 69
InBroadcast - InShow Guide 2017 - 70
InBroadcast - InShow Guide 2017 - 71
InBroadcast - InShow Guide 2017 - 72
InBroadcast - InShow Guide 2017 - 73
InBroadcast - InShow Guide 2017 - 74
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InBroadcast - InShow Guide 2017 - 78
InBroadcast - InShow Guide 2017 - 79
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InBroadcast - InShow Guide 2017 - 100
InBroadcast - InShow Guide 2017 - 101
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InBroadcast - InShow Guide 2017 - 103
InBroadcast - InShow Guide 2017 - 104
InBroadcast - InShow Guide 2017 - 105
InBroadcast - InShow Guide 2017 - 106
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InBroadcast - InShow Guide 2017 - 109
InBroadcast - InShow Guide 2017 - 110
InBroadcast - InShow Guide 2017 - 111
InBroadcast - InShow Guide 2017 - 112
InBroadcast - InShow Guide 2017 - 113
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InBroadcast - InShow Guide 2017 - 120
InBroadcast - InShow Guide 2017 - 121
InBroadcast - InShow Guide 2017 - 122
InBroadcast - InShow Guide 2017 - Cover3
InBroadcast - InShow Guide 2017 - Cover4
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
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http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
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http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
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