InBroadcast - InShow Guide 2017 - 22

22

www.inbroadcast.com | IBC2017 InShow Guide | 15-19 September

Kaltura - Powering Cloud
TV Transformation
Co-Founder & President Shay David says Kaltura is taking service
and content providers on the Cloud TV Transformation journey...

T

V as we know it is dead, but it is
being reborn in the Cloud.
Traditional TV is experiencing a
transformation, shifting from legacy
broadcasts to IP-based TV. According
to research conducted by Leichtman
Research Group, this year Netflix
surpassed cable TV in the total
number of subscribers, proving that
the Cloud is where TV viewers are
headed.
As more companies embark on the
journey to establishing their own
full-fledged Cloud TV offering, the
challenges paving that journey cannot
be ignored.
TV Experiences Are Fragmented
Today's viewers are curating their
own TV schedule, jumping between
a wide range of apps, services, and
standard TV broadcasts, switching
between Netflix, YouTube, Amazon
Prime, and live TV broadcasts, to
name a few. What today's operators
really want, is to become the prime
entertainment hub in the home,
offering a single service that covers
all the bases; Live TV, VOD, and 3rd
party service integration giving their
subscribers a single service for all
their TV viewing needs.
Content Captures
More Spending
As more online TV services enter the
market, the more of a demand there
is for quality content. That demand
has caused prices to rise, as content
creators and production studios are
now demanding more money for their
shows and movies.
On the one hand, operators are
being forced to raise their prices to
combat rising costs, on the other
hand, it can lead a loss of subscribers.
With the space becoming more and
more crowded, operators need to
be competitive, optimising content
monetisation through tailored TV
products by creating custom content
bundles and packages, effectively
increasing revenue.

Cloud TV Must Scale Like TV
The most watched televised event
in 2017 so far was the Super
Bowl, and it brought in close to
112 million viewers through traditional
TV broadcasts. Online streaming and
IP-TV services who broadcasted the
Super Bowl brought in 1.72 million
by comparison. To fully replace
traditional TV broadcasts, Cloud
TV has to be able to support Super
Bowl sized audiences and provide a
seamless live viewing experience.
Legacy Systems &
The Transition to IP
Today, content and service providers
have existing legacy systems, and
there's the investments they put
into those systems. Being able to
insert new Cloud TV features within
legacy systems would not only ease
the transition over to full IP, but it
would also extend the lifetime of
those systems, protecting legacy
investments.
Kaltura Powers Cloud
TV Transformation
Kaltura is taking content and
services providers on the journey
to providing true Cloud TV services,
tackling the challenges many of them
are facing, and achieving their desired
business results.

One Platform, Tailored Experiences
With the Kaltura TV Platform,
content and service providers can
support any type of content, live TV,
VOD, and third party apps, and with
Kaltura's modular business models
they are discovering new revenue
streams supporting AVOD, SVOD,
TVOD, and prepaid business models.
Additionally,
Kaltura's
modular
business models give content and
service providers the ability to
mix and match their own tailored
TV products, with custom content
bundles, coupons, and discounts.
With the Kaltura TV Platform
operators can offer personalised
experiences across devices, giving
their viewers more viewing options
and features, like content discovery,
favorites, social features, and much
more. Moreover, with support on any
device, Kaltura makes it possible to
offer a consistent content experience,
letting viewers stop and pick up
wherever they left off, on any device.
Cloud-Scale TV
Kaltura was born in the Cloud,

making the Kaltura TV Platform
adaptive and agile, allowing content
and service providers to experiment
with new products and features,
quickly adapting to the changing TV
market.
With a pay TV SLA availability of
99.995, Kaltura is providing unrivalled
IP based TV experiences at scale.
IP First, Hybrid Ready
On the journey to a Cloud TV
everywhere
future,
Kaltura
is
tackling the challenge of existing
TV ecosystems and legacy systems.
Kaltura is inserting Cloud TV services
alongside traditional TV broadcasts
into
existing
TV
ecosystems,
offering a seamless transition for
viewers, prolonging the lifetime
of existing STBs and cable boxes.
Kaltura also handles the migration
of legacy platforms, replacing aging
infrastructures and software with
advanced Cloud TV solutions.
Kaltura is demonstrating its TV
Platform on stand 2.B29.
www.kaltura.com


http://www.inbroadcast.com http://www.kaltura.com http://www.kaltura.com

Table of Contents for the Digital Edition of InBroadcast - InShow Guide 2017

InBroadcast - InShow Guide 2017 - Intro
InBroadcast - InShow Guide 2017 - Cover1
InBroadcast - InShow Guide 2017 - Cover2
InBroadcast - InShow Guide 2017 - 3
InBroadcast - InShow Guide 2017 - 4
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InBroadcast - InShow Guide 2017 - Cover3
InBroadcast - InShow Guide 2017 - Cover4
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