InBroadcast - InShow Guide 2017 - 110

110

www.inbroadcast.com | IBC2017 InShow Guide | 15-19 September

The Big Shift -
Making Video
Streaming Pay
Mano Kulasingam, SVP Products & Solutions,
Accedo, says content providers face new challenges
in today's increasingly competitive
video streaming market...

T

he standard for video experiences
is set high: providers must offer
unique, engaging experiences that
capture viewers' attention, while
also developing effective strategies
for monetising their digital content.
Content providers are challenged with
standing out in the crowded video
experience space.
For the traditional providers, access
to live linear feeds remains their
biggest differentiator versus other
streaming services, especially for
programming that draws large realtime audiences, including live sports
and entertainment events. However,
the OTT playing field has widened, and
it's no longer exclusively the domain
of Pay TV Operators, TV Networks and
Online Video Distributors. Today, the
market is more varied and inclusive
than ever with brands such as Disney,
digital marketers, and social media
networks, including Facebook entering
and disrupting the space. Thankfully
for most providers, the market is far
from saturated and consumers are
used to, like it or not, subscribing
to multiple services to access their
content of choice.
With all this variety, there are also
huge variations in the way these
services are both distributed and
monetised. Indeed, as the industry
evolves monetisation has become the
main focus for most content providers,
who are looking to earn more revenue
from this content in a multitude of
different ways. Some
service
providers
have
adopted
a
hybrid model for
their TV Everywhere
(TVE)
offerings,
making some of their
content
accessible
to everyone. They
are then able to
push suggestions for
premium
content.

Targeted advertising is another big
revenue generator for many. However,
for the most part, video service
developers have not yet followed this
shift in focus. As a result, content
providers currently lack the flexibility
they require to quickly pivot and adapt
to emerging content strategies.
At this year's IBC, we are launching
Accedo One, the first unified cloud
platform, dedicated to transforming
the video experience. The rationale
is to make it easy for content
providers of any size to launch a video
experience since they can pick an
off-the-shelf solution depending on
experience and/or industry.
It
provides
a
building-block
approach, which enables video
service providers to choose the
features and components that bestsuit their particular requirements,
while adaptable pricing and editions
ensures they benefit from the right
features. All of these will be accessible
through a single platform, keeping all
functionality in one place.
With a modular approach, customers
can easily upgrade and downgrade
as their needs evolve. Thanks to the
dynamic relationship between the
various modules, it is also easier to
understand usage to determine which
modules are most appropriate for
each individual customer.
Meet Accedo at IBC to find out about
Accedo One and other innovations.
www.accedo.tv

Competitive video streaming market


http://www.inbroadcast.com http://www.accedo.tv http://ibc17.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=1209 http://www.accedo.tv http://idx-europe.co.uk/video http://idx-europe.co.uk/video

Table of Contents for the Digital Edition of InBroadcast - InShow Guide 2017

InBroadcast - InShow Guide 2017 - Intro
InBroadcast - InShow Guide 2017 - Cover1
InBroadcast - InShow Guide 2017 - Cover2
InBroadcast - InShow Guide 2017 - 3
InBroadcast - InShow Guide 2017 - 4
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InBroadcast - InShow Guide 2017 - Cover3
InBroadcast - InShow Guide 2017 - Cover4
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