In Broadcast - In Show Guide 2016 - 75


75

www.inbroadcast.com | IBC2016 InShow Guide | 9-13 September

Managing the Media Factory
By Julian Fernandez-Campon,
Business Solution Director...

I

n order to be successful in the
new multi-platform, multi-format
environment, it's essential that MAM
technology providers are very precise
in their use of IT technologies when
creating a MAM system that evolves
to meet the growing demands of the
consumer. By selecting the correct
media IT solutions architecture,
media companies can integrate their
entire business from acquisition and
production through to packaging and
delivery, enabling far more efficient
and cost-effective operations.
Applying IT technologies, media
companies can take advantage of
a system where new services can
be provisioned for new business
opportunities and growth areas quickly
including: UHD, nonlinear services,
multi-platform delivery, scalability,
third-generation environments and
profitability within media operations.
To
enable
broadcasters
and
content owners to maximise these

opportunities, MAM systems should
include key features that further
improve flexibility and efficiency.
A key way to satisfy these growing
media complexities and to maximise/
automate content delivery operations,
is for modern MAM/workflow solutions
to adopt SMPTE IMF methodologies
to provide a true media factory.
This factory is used to process and
transform content coming from
external providers, or produced
internally, according to each specific
delivery platform requirement where
typical tasks include: re-wrapping,
transcoding, segmentation, DRM,
generation on ancillary XMLs and
all the related media needed for the
platform. The goal of building a media
factory is to simplify and automate
(as much as possible) content delivery
to multiple platforms, focusing on
nonlinear issues due to their inherent
complexity.
In order to take advantage of IMF

methodologies,
the
MAM/workflow system
must have the ability
to support extended
metadata for efficient
content management.
This is why leading
MAM
software
companies
have
begun to implement a
true object relational
database as their
core product platform, and evolve the
classic concept "one asset is a clip"
into a more sophisticated media-set
that references into a single, logical
container all the physical media,
audio, subtitles and other related
content to facilitate this expansion of
relationships.
The second design requirement to
build a media factory is the use of
IMF methodologies themselves: CPL
(composition playlist) to define which
components are going to be delivered
(audio languages, subtitles, etc.);
media essences stored in the MAM,
as a reference of the source formats

Tedial Version Factory

that will be used for delivery; and an
OPL (Output Profile List) to define the
transformations using a set of thirdparty engines.
Tedial's award-winning Version
Factory is the world's first true media
factory workflow. It provides a single
efficient and cost-effective workflow
that supports millions of file input to
output configurations.
Tedial's
multi-site
media
management with business-driven
workflow
enables
end-to-end
integration providing the true benefits
of the media factory ideal.


http://www.inbroadcast.com http://ibc16.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=3211 http://www.tedial.com

Table of Contents for the Digital Edition of In Broadcast - In Show Guide 2016

In Broadcast - In Show Guide 2016 - Intro
In Broadcast - In Show Guide 2016 - Cover1
In Broadcast - In Show Guide 2016 - Cover2
In Broadcast - In Show Guide 2016 - 3
In Broadcast - In Show Guide 2016 - 4
In Broadcast - In Show Guide 2016 - 5
In Broadcast - In Show Guide 2016 - 6
In Broadcast - In Show Guide 2016 - 7
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In Broadcast - In Show Guide 2016 - Cover3
In Broadcast - In Show Guide 2016 - Cover4
In Broadcast - In Show Guide 2016 - S1
In Broadcast - In Show Guide 2016 - S2
In Broadcast - In Show Guide 2016 - S3
In Broadcast - In Show Guide 2016 - S4
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In Broadcast - In Show Guide 2016 - S9
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In Broadcast - In Show Guide 2016 - S11
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In Broadcast - In Show Guide 2016 - S13
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