In Broadcast - In Show Guide 2016 - 61


61

www.inbroadcast.com | IBC2016 InShow Guide | 9-13 September

MSA and Metadata Unlock
Future Content Opportunities
Micro-services architecture (MSA) and metadata are the keys to open up content delivery success...
By Nikos Iatropoulos, SVP of Business
Development, Media & Telecom

A

ddressing the ever-important
challenges
of
improving
audience engagement and monetising
content remains a priority for content
producers and distributors. From a
Piksel perspective, what we're seeing
in the market is a burgeoning emphasis
on the depth and quality of metadata
that is provided to viewers to assist
them in their searches for content
in order to drive this engagement.
The use of artificial intelligence (AI)
and machine learning, in particular,
enables broadcasters, MVPDs and OTT
providers to hyper-personalise content
discovery.
Customer experience is one of our
key focus areas, which is why we
developed Piksel Fuse Metadata™.
The solution consolidates and enriches
metadata - using natural language
processing, semantic search, image

analysis,
and
machine-learning
technologies to create proprietary
metadata on a scene-by-scene
basis, improving discoverability and
enhancing the user experience.
Through examination of the video
content itself, our multimodal analysis
software looks at three main elements
- video imagery, voice/dialogue
and non-dialogue audio. Analysing
dialogue is key to understanding
some of the themes within scenes
and episodes. Algorithms are used
to process a large database of video
assets to look for clusters of words
and subjects that make up those
themes. Machine learning can help
identify settings, situations and
objectives within each particular
scene. This approach can also be used
to understand the mood of scenes, and
non-dialogue audio, like special effects

and music, can also play a
role in determining these
factors.
With all this new data
shaping
discoverability,
viewers
can
search
for
and
be
given
recommendations
for
what they want to watch
Piksel's MSA platform offers modular functionality
based on specific scenes,
actors, key words, themes or visuals.
Put simply, the next generation of
Fuse Metadata™ is built on the video platforms is built using an MSA.
Piksel Palette™, the only commercially
For broadcasters and MVPDs, the
viable video platform based on a current challenges of delighting
micro-services architecture (MSA) audiences and keeping them happy
in the market at the moment. The and engaged can only be met through
Piksel Palette uses a highly modular, an increasingly agile approach to
cloud-based
approach
combined bringing their services to market.
with a service-oriented architecture In an industry undergoing such
framework. This gives customers the rapid evolution, the versatility and
freedom to choose the functionality flexibility offered by an MSA will be
they need from their video workflows, critical to delivering solutions that can
while speeding up time to market and successfully offer what viewers want,
providing the kind of versatility that when they want it.
today's online video market requires.
www.piksel.com


http://www.inbroadcast.com http://www.piksel.com http://www.piksel.com/ http://www.piksel.com/ibc2016

Table of Contents for the Digital Edition of In Broadcast - In Show Guide 2016

In Broadcast - In Show Guide 2016 - Intro
In Broadcast - In Show Guide 2016 - Cover1
In Broadcast - In Show Guide 2016 - Cover2
In Broadcast - In Show Guide 2016 - 3
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In Broadcast - In Show Guide 2016 - Cover3
In Broadcast - In Show Guide 2016 - Cover4
In Broadcast - In Show Guide 2016 - S1
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