In Broadcast - In Show Guide 2016 - 58


58

www.inbroadcast.com | IBC2016 InShow Guide | 9-13 September

Cont'd from page 57...

Rapid Content
Generation for Social
Media Platforms
is always on, always recording,
there is no chance to miss the critical
moment by forgetting to hit record.
The broadcaster can capture media
from any source at any time, whether
ingesting content according to a
schedule, in real time, or via 24x7
recording.
Metadata Is Critical
Broadcasters can ingest and store
metadata including closed-captioning;
programme information such as host
names, guests, titles, and segment
names; data on ad markers and SCTE104/35 messages for downstream ad
insertion; and as-run-log automation
or
rundown
information.
As
multiplatform content is generated,
this wealth of metadata helps to
inform and accelerate the overall
process. It also helps the broadcaster
to ensure that the finished product is
compliant with both quality of service
(QoS) standards and accessibility
regulations.
Stored on a central server, captured
content from broadcast and other
sources
becomes
immediately
available via a browser-based user
interface, accessible by authorised
users on networked workstations
throughout the facility. The interface
allows multiple users to stream,
analyse, and review that
recorded
content,
along with associated
metadata. Automatic
generation of proxy
content along with
the
high-resolution
recording
makes
it possible to extend
access beyond the local desktop
to remote staff, who also can access,
review, and clip content to create
valuable footage for distribution.
Implementing the Edit Workflow
Near-immediate access to captured
content and associated metadata
supports the simple, fast edit workflow
essential to timely delivery of engaging

video on digital media platforms. The
process can be further accelerated
when the edit workflow eliminates
both the need for time consuming
transcoding steps and the subsequent
use of a nonlinear edit or media
asset management (MAM) system.
Instead, in a simple and rapid manual
approach, users can review content
as it is captured and immediately
perform light editing, using the
straightforward "mark in" and "mark
out" controls on an intuitive media
player to generate a clip.
Ease of use is a key enabler of a
high-speed edit workflow. Therefore,
the tools used to access content,
locate specific segments, and create
clips must at once be both simple
and powerful. They must give users
the functionality they need to select
content for target platforms, and they
also must automate the complex tasks
that make up the rest of the process. In
this way, even the most nontechnical
of staff members, working at virtually
any networked computer within the
broadcast facility, can play a role in
creating content for multiplatform
delivery. The time, skills, equipment,
and space demanded for craft editing
can be reserved for their usual
roles in supporting linear broadcast
production.
Optimal
segments
for clipping can be
identified and located
several ways, including
a search by time or
time code, accelerated
content review (fast
forward), and by a
keyword search of closed
captioning text. In most cases,
the user will review live broadcast
video as it is being captured and
simply click the equivalent of a
rewind button to move back in time
and mark the beginning of a clip.
The user can employ straightforward
controls to mark in and out points
for clip extraction, select and crop a
video frame to serve as a thumbnail

for the new clip, add comments or a
description, and export the complete
piece. In the background, the software
ensures that key metadata including
closed captioning, ad markers, and
content metadata is passed through
and included in the final clip.
When it is necessary to go back
further in time to find specific content
quickly - and without the benefit
of specific time code information,
as is often the case when creating
highlights clips from news and sports
programming - the user can review
a series of automatically generated
thumbnail images to zero in on the
target content. Along with robust
playback controls, this capability
gives users the tools they need to
locate high-value content - even when
searching hours of video - with speed
and ease. Representing video over
a large block of time, from hours to
days, this collection of thumbnails
allows users to zoom in on evernarrower windows of time, starting
with a promising image and then
scanning forward and back at 4x, 8x,
16x, or 32x to identify the segment
they need. Additionally, by indexing
the CC/TT track, such a system can
make it easy to find all mentions of a
phase or person and quickly review
and clip them as needed.
The clips created via this lightweight
edit workflow may be prepared and
published individually, or they may
be stitched together automatically
for publishing in a format akin to a
highlights reel. In either case, the
underlying system quickly moves

Volicon's Share module

finished clips through the complex
process of transcoding and packaging
for multiple platforms and devices.
Conclusion
Creating clips for OTT content
delivery can be simplified and social
and digital media outlets have become
a valuable vehicle for engaging
viewers, and encouraging consumption
of linear broadcast channels. Despite
the fact that they may realise little or
no revenues in return, broadcasters
cannot afford to take a pass on these
popular platforms. As broadcasters
extend into multiplatform content
delivery, they can implement proven
broadcast video monitoring and
logging technology - possibly already
deployed in their own operations - to
realise a fast, economical content
creation and publishing workflow
without putting an undue burden
on existing human and technical
resources.
In
an
increasingly
crowded
marketplace, the combination of
speed and efficiency can be a key
competitive differentiator for content
delivered on social and digital media
platforms. With a straightforward
model for taking content produced in
one medium and quickly adapting it
for online platforms, the broadcaster
can extend its reach, improve its
competitive position, and maximise the
value of its unique live programming
across all platforms.
Visit us in Hall 7 - stand G23.
www.volicon.com
http://www.inbroadcast.com http://www.volicon.com
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