In Broadcast - In Show Guide 2016 - 51


51

www.inbroadcast.com | IBC2016 InShow Guide | 9-13 September

MediaPower Previews
NewsApp Service
The technology is readily available for the
crowdsourcing of breaking news...

T

echnology has evolved in such
a way that the transfer of data
occurs in an instant, allowing the
means to share news with a few swipes
or clicks as events unfold. But even
with technologies that allow for realtime coverage, broadcasters and news
agencies are still not immune to the
challenges of local news acquisition.
Crowdsourcing
Technologies
and Citizen Journalists: It is simply
impossible to have in-house reporters
in every possible location at any time.
Breaking news is difficult to capture
real-time if a media outlet's own
reporters are not onsite. Typically, a
news outlet would send its own crew
to where things are happening, but
this is only practical in non-marginal
situations or catastrophic events
that require immediate and ongoing
coverage.
Crowdsourcing is nothing new,

but technology has enabled it to
grow by leaps and bounds. Through
crowdsourcing, information can be
gathered from people all over with
more ease. In fact, crowdsourcing
through social media is already a
viable business model for some
industries.
Social networks, video sharing
platforms,
blogs,
and
similar
applications have already become very
big sources of information and are now
a regular part of the newsgathering
and distribution process. They have
become sources of local real-time
information. They allow news outlets
to get a local "pulse" of certain events
- from differing views to varying
sentiments. They have absolutely
affected audience engagement and
created a growing breed of new citizen
journalists.
Technology has made a lot of

these possible but the
possibilities
are
still
endless - from being able
Citizen newsgathering at source in real-time
to sift through a huge
amount of information, images, and together into a more efficient and
videos, to monitoring, to getting first mutually beneficial newsgathering
dibs on breaking news, or ensuring process.
it is reported in the most engaging or
NewsApp addresses the challenges
dynamic way possible. Broadcasters in local news acquisition. With
and news agencies should tap into NewsApp, broadcasters and news
this potential and streamline their networks
can
augment
their
workflows to make it work for them.
traditional newsgathering process by
NewsApp Sharing Service: With crowdsourcing news footage from the
this rise in citizen journalism and very people who are present when
continuously evolving technology, breaking news happens. For citizen
MediaPower has set out to help journalists, NewsApp (in the form
make citizen journalism work for of a mobile application) gives them
broadcasters and news networks by a platform to reach news networks
developing a news sharing service and encourages them to capture and
called NewsApp.
NewsApp is a submit news in real-time.
premiere global news sharing service
NewsApp will be featured on the
that aims to bring broadcasters, MediaPower stand 7.J42 at IBC2016.
news networks, and ordinary citizens
www.media-power.it
http://www.inbroadcast.com http://www.media-power.it http://www.media-power.it/site/landing/newsapp.php http://ibc16.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=6289
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