In Broadcast - CABSAT 2018 - 23

23

www.inbroadcast.com | CABSAT InShow Guide | 14 - 16 January 2018

Simplicity is the Key to Efficiency
Major changes are occurring in the name of progress,
cost-saving and efficiency, writes Mark Davies,
Director of Products & Technology...

T

he broadcast video/audio market
is now very focused on the
capabilities and advantages being
offered by the IT industry.
Whilst the transition to IP is
certainly allowing for new efficiencies
in operation, and for new business
models, it is by no means a guarantee
of increased revenues. So, the
expectation remains for customers to
do more with less, and to reach more
and more consumers across multiple
platforms with the same or fewer staff.
When
considering
an
audio
monitoring
device,
its
basic
functionality, such as the need to
display audio levels, present audio
metadata, support Dolby audio
formats and to monitor audio
loudness, remains much the same
regardless of the source presented to
the device.
Similarly, the very nature of the
tasks an operator will need to perform
remain familiar. Does the audio meet

the required standards
for audio levels and
audio loudness? Is the
audio in the correct
format - mono, stereo,
surround? In the case
of a multi-lingual
feed, are the correct
languages present and
on the correct audio
channels? Are audio
channels in phase?
Is the audio in sync
with the video? Is the
audio free of noise,
distortion and audible artefacts?
A key challenge for any audio
solution is to create and present an
operational experience that is both
simple and intuitive, regardless of
the method being used to carry audio
throughout a broadcast facility.
The transition to IP infrastructures,
coupled with the need to do more
with less, only serves to increase the

Efficiencies in transition to IP

importance of being able to address
this challenge.
We also believe that operations
will continue to look to technologies
such as automation and advanced
control systems in order to improve
efficiencies and do more with less. This
is where advanced control systems
can help, adding reliable control to

value chains within the broadcast
infrastructure. As the reliance on
control automation becomes more
widespread, operations that are seen
as complex today will be accomplished
using the single push of a
button on a virtual control
panel.
Broadcasters
need
three key things: good,
impartial advice from
manufacturers
and
system integrators in
order to make the right
decisions; manufacturers
that
understand
the
value
in
creating
ongoing
partnerships
with their customers;
and manufacturers that
understand that their products may
only be a part of the workflow, and
that are willing to collaborate with
each other to help broadcasters
achieve a future-proof, streamlined
and efficient workflow.
With these elements in place, the
industry is indeed in an interesting and
exciting place.
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