In Broadcast - CABSAT 2018 - 20

20

www.inbroadcast.com | CABSAT InShow Guide | 14 - 16 January 2018

CreateCtrl Introduces Cognitive
Asset Services to the Middle East
Specialised software company, CreateCtrl offers simple, flexible
and user-friendly solutions to manage TV channels and VoD
platforms, writes Wael Yasin, Sales Director, CreateCtrl...

T

he world media landscape has
significantly changed in the past
decade. OTT services are booming
across the globe. With two percent of
the Middle East TV market coverage,
IPTV and OTT still have a huge growth
potential. OTT providers are entering
the market and revolutionising the
industry.
To be competitive, media players
will have to streamline their workflows
end-to-end, from content acquisitions
until playout, without any geographical
or technical limitations. In this context,
Cloud services are gaining popularity
in the media industry.
A suite of applications designed
for VOD: In this framework, CreateCtrl
has developed a suite of applications
dedicated to non-linear TV offerings.
The CreateCtrl WebSuite offers a
comprehensive range of applications

to efficiently manage VOD platforms.
With the CreateCtrl WebSuite VOD
managing, planning and reporting of
programmes on VOD platforms is done
in a very easy and user-friendly way.
OTT providers gain a comprehensive
overview of their content and related
available assets. They are enabled
to optimally plan and position
programmes on VOD platforms, and
thereby increase their revenues by
reporting the numbers of viewers per
title and per platform.
A
plethora
of
benefits: Along with
the suite of applications
for VOD services, the
CreateCtrl
WebSuite
provides
value-added
functions
to
manage
assets in the Cloud.
Features such as emotion

and facial detection, speech and
vision recognition, and speech and
language
understanding
make
content discoverable for both content
providers and their clients.
The CreateCtrl WebSuite Assets
proposes a full range of functionalities
to ingest, transcode, preview the
content and create rough-cuts
of videos. Based in the web, the
application
is
accessible
from
anywhere at any time.

Key advantages for media players
are:
*	 A need-based scaling of a
storage capacity;
*	 Cost savings by reduction of
maintenance & IT infrastructure;
*	 Increase of revenues by engaging
the audience in consuming
the content offerings.
As a specialised software company,
CreateCtrl offers a plethora of ways
to manage TV channels and video on
demand platforms in a simple, flexible,
and user-friendly way. For more
than 15 years, CreateCtrl provides
innovative software solutions for
the media industry. OTT providers,
TV channels and Radio
broadcasters
utilise
CreateCtrl's applications to
manage, plan, and settle
licenses and programmes.
See CreateCtrl at the
Bavarian Pavilion, Booth
C12. www.createctrl.com
CreateCtrl WebSuite offers
somprehensive applications
http://www.inbroadcast.com http://www.createctrl.com http://www.createctrl.com https://www.cabsat.com/exhibitors/wael-yasin?&searchTerm=CREATE&searchgroup=libraryentry-exhibitors
Table of Contents for the Digital Edition of In Broadcast - CABSAT 2018
