In Broadcast - CABSAT 2017 - 51
www.inbroadcast.com | CABSAT InShow Guide | 21 - 23 March 2017
Great looking, good quality content is no longer restricted
to large broadcasters, writes Miguel Churruca, Marketing
and Communications Director, Brainstorm...
maller, regional and local TV
stations now have the chance
to deliver great content even when
having limited resources thanks to
Brainstorm template-based solutions.
As the templates are created using
Brainstorm applications they are not
only powerful but also provide a highquality output.
Television is about delivering good
quality, good looking content, while
enhancing efficiency and maximising
resources, and this is applicable to
all broadcasters, large and small.
However, smaller broadcasters are
often forced to choose between
quality and workflow efficiency, which
in the competitive market we are in
could drive to consider content quality
as a secondary issue.
To help with this, Brainstorm has
developed a range of template-based
solutions, all built on its renowned
eStudio render engine, which ensures
pristine render quality and realtime performance for any kind of 3D
graphics and virtual set templates.
Brainstorm template solutions play
out to air content created by using
pre-defined purpose-built templates
created on Brainstorm applications,
which allow the application to be as
smart as each template allows for.
Smaller and local TV stations can then
provide great looking programs even
if they do not have the resources to
create their own applications.
elements are editable and to what
extent, allowing for simple operation,
and limited to the customisation
possibilities of each template. This
means that smaller broadcasters can
access excellent quality solutions
while keeping costs under control. Of
course users will not have access to
the infinite possibilities a complete
solution such as Aston or InfinitySet
provides, but in practical terms they
can create nice looking content simply
The first application of this product
line was Aston Elections, an extremely
user-friendly and intuitive application
intended for graphics coverage for
broadcast elections and other business applications which require extensive usage of data-driven graphics.
Aston Elections allows for data presentation of complex and high-quality
graphics for maximum visual impact
and program enhancement. The process is quite straight forward, just
Brainstorm election template-based
requiring configuring the data, which
can come from various external sources, then customising the template and
finally play it out to air.
Specialised knowledge in elections
coverage is not required. Aston
Elections' highly intuitive interface
allows for the simple and easy
use of complex, high-quality and
eye-catching graphics. The system
templates for elections shows,
marketing campaigns, polls or
business graphics. It can sort the
data for you, reformats the graphic
with the data and divide it into pages
depending on the content. In addition,
Aston Elections allows the entry of