In Broadcast - CABSAT 2017 - 36
36 www.inbroadcast.com | CABSAT InShow Guide | 21 - 23 March 2017 Facing the Rise of OTT and VoD Content CreateCtrl is showcasing high-performance software solutions at CABSAT... O TT and VoD providers are on the rise to disrupt the traditional broadcasting industry owing to the growing number of digital platforms, distribution channels and programmes. Today's media industry is not only offered a diversified range of opportunities to monetise their content, it also needs to look into new cost- and time-efficient ways to "We optimally fine-tune our applications to meet the specific requirements of media companies, helping them establish seamless workflows and explore new ways to monetise their content " Wael Yasin, Sales Director, CreateCtrl optimise processes in the distribution, management and reporting of its content as well as in the administration of content rights. With more than 15 years of experience in providing software solutions for the media industry, CreateCtrl recognises the need for media companies to quickly adapt to the changing media landscape and to make use of new business models that can provide alternative revenue streams. "We have seen that traditional revenue models in the content distribution business have come under pressure in recent years. At CreateCtrl, we pay close attention to the shifting trends in the traditional content distribution value chain such as the rise of local OTT offerings in the Middle Eastern broadcast industry. We optimally fine-tune our applications CreateCtrl Suite10: The innovative broadcast management system to meet the specific requirements of media companies, helping them establish seamless workflows and explore new ways to monetise their content," says Wael Yasin, Sales Director, CreateCtrl. With local quality content increasingly on the rise in the MENA region, CreateCtrl's software, such as the high-performance media applications software family CreateCtrl Suite 10, enables media companies to implement a variety of new workflows, integrate thirdparty solutions and help them retain an overview of the growing number of licences and programmes - seamlessly, automated and according to individual needs. Based in Munich, Germany, CreateCtrl is specialised in supporting media companies along the entire content distribution value chain, including linear television and radio broadcasters, OTT and VoD providers as well as content providers. CreateCtrl offers a comprehensive tool set for programme planning, management and controlling, trailer and campaigns scheduling, license and content management. Customisation, consulting, developing and support services complete the offered 360° services. See CreateCtrl at CABSAT or visit the website. www.createctrl.com