In Broadcast - CABSAT 2016 - 70


70

www.inbroadcast.com | CABSAT InShow Guide | 8 - 10 March 2016

Staking a Claim
in the Multiplatform
Media Marketplace
Volicon's solution is an economical approach to a pressing challenge...
By Gary Learner, Chief Technology Officer

T

he current multiplatform media
landscape affords broadcasters
the opportunity to strengthen brand
awareness, build additional revenues,
and guide viewers to their linear
channel offerings - if they can find a
fast, cost-effective way to repurpose
aired content for the social and digital
media platforms that make video
available on computers, tablets, and
smartphones.

feeds (baseband or MPEG-TS),
from pre-graphics to postgraphics to post encode, as
well as live contribution feeds.
Since it continually records
full-frame,
full-resolution
True HD (1080i 25/30, 720p
50/60) content, the platform
automatically and reliably
builds a store of aired content,
ready to be leveraged over
additional outlets. The Observer
platform simultaneously ingests and
stores metadata including closedcaptioning; programme information
such as host names, guests, titles,
and segment names; data on ad
markers and SCTE-104/35 messages
for downstream ad insertion; and
as-run-log automation or rundown
information. This critical metadata
enables automation of key processes
throughout the workflow, and aids
the broadcaster in creating outputs
that are compliant with both quality
of service (QoS) standards and
accessibility regulations.
Working through the Observer's
browser-based
interface,
an
authorised user at a networked
workstation - local or remote -
can access, stream, and view the
content immediately after it is
recorded from the broadcast and
other source. The user can quickly
identify target segments through a
simple search, either by time or time
code, accelerated content review

Observer Media
Intelligence Platform
This is no small feat, as broadcasters
must address the format, package,
metadata, and container requirements
of YouTube, Facebook, Twitter, and
a host of other services. With no
single leader in the multiplatform
race, broadcasters must be prepared
to build and maintain a competitive
presence on all of these popular
platforms, despite the fact that they
will not realise added revenue for
every additional outlet they serve. To
make this model work, the broadcaster
must also implement a workflow that
incorporates targeted advertising, and
ensure that it maintains compliance
with closed-captioning regulations for
Internet-delivered content.
Volicon addresses all of these
demands with its Observer Media
Intelligence Platform, which enables
broadcasters to extend their existing
Observer-based
digital
video
monitoring and compliance recording
workflows,
to
realise
streamlined and affordable
content generation for
digital and social media
outlets. More economical
than expensive dedicated
capture
stations,
the
Observer Media Intelligence
Platform is an easy-to-use
live acquisition solution that
The Share application eliminates the need for
captures a wide variety of
time-consuming transcoding steps

Volicon's Share application allows
broadcasters to stake a claim in the
multiplatform media landscape

(fast forward), or a keyword search
of closed-captioning text. Volicon's
Share application for the Observer
Media Intelligence Platform provides
the functionality that accelerates the
multiplatform
content-generation
workflow.
Share Application
The Share application eliminates
the
need
for
time-consuming
transcoding steps, and it renders the
use of a nonlinear edit (NLE) or media
asset management (MAM) system
unnecessary. Rather, it facilitates
fast, simple clipping and extraction
of timely, high-value content, using
the tools familiar from nonlinear
media interfaces. Share makes it
easy for non-technical staff to review
content as it is captured, mark in and
out points for clip extraction, select
and crop a video frame to serve as
a thumbnail for the new clip, add
comments or a description,
and export the complete
piece. Behind the scenes of
this light editing workflow,
the Share application
assembles and passes
through closed captioning,
ad markers, and content
metadata, all of which are
integrated into the final
clip.

Preconfigured profiles for digital
and social media outlets enable oneclick publishing of single clips or
multiple clips, stitched together in a
longer piece. Once the user selects
publishing targets, the application
manages transcoding to the correct
codecs, bit rates, container,
and resolutions; packages
content in the correct
codec
and
container
format
with
proper
metadata; and incorporates
a flexible XML data structure
that ensures compatibility with
each target. Building in XML time
codes or embedded SCTE-35 markers
that indicate insertion points from
the extracted clips, the application
supports the inclusion of targeted
advertising into the broadcaster's
multiplatform
content.
After
performing a quality check on captions
and optionally fixing misaligned
captions, the application embeds
caption data into the H.264 file, or
includes it as a sidecar file.
While the Share application
empowers
non-technical
staff
members to establish and maintain
the broadcaster's presence across
digital and social media outlets, it
also limits their access to account
passwords and other sensitive data.
Leveraging the broadcaster's single
sign-on active-directory identity and
access management system, the
application can provide role-based
access to publishing to specific
destinations.
Because this solution is built on the
monitoring and logging technology
already widely deployed across
broadcast stations, it represents an
exceptionally economical approach
to a pressing challenge - the rapid
and scalable generation of content
for nonlinear platforms. It provides
simple, intuitive capabilities to the
user, while also delivering robust,
highly automated processing and
packaging functionality that enables
the broadcaster to stake its claim in
the multiplatform media landscape.


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Table of Contents for the Digital Edition of In Broadcast - CABSAT 2016

In Broadcast - CABSAT 2016 - Intro
In Broadcast - CABSAT 2016 - Cover1
In Broadcast - CABSAT 2016 - Cover2
In Broadcast - CABSAT 2016 - 3
In Broadcast - CABSAT 2016 - 4
In Broadcast - CABSAT 2016 - 5
In Broadcast - CABSAT 2016 - 6
In Broadcast - CABSAT 2016 - 7
In Broadcast - CABSAT 2016 - 8
In Broadcast - CABSAT 2016 - 9
In Broadcast - CABSAT 2016 - 10
In Broadcast - CABSAT 2016 - 11
In Broadcast - CABSAT 2016 - 12
In Broadcast - CABSAT 2016 - 13
In Broadcast - CABSAT 2016 - 14
In Broadcast - CABSAT 2016 - 15
In Broadcast - CABSAT 2016 - 16
In Broadcast - CABSAT 2016 - 17
In Broadcast - CABSAT 2016 - 18
In Broadcast - CABSAT 2016 - 19
In Broadcast - CABSAT 2016 - 20
In Broadcast - CABSAT 2016 - 21
In Broadcast - CABSAT 2016 - 22
In Broadcast - CABSAT 2016 - 23
In Broadcast - CABSAT 2016 - 24
In Broadcast - CABSAT 2016 - 25
In Broadcast - CABSAT 2016 - 26
In Broadcast - CABSAT 2016 - 27
In Broadcast - CABSAT 2016 - 28
In Broadcast - CABSAT 2016 - 29
In Broadcast - CABSAT 2016 - 30
In Broadcast - CABSAT 2016 - 31
In Broadcast - CABSAT 2016 - 32
In Broadcast - CABSAT 2016 - 33
In Broadcast - CABSAT 2016 - 34
In Broadcast - CABSAT 2016 - 35
In Broadcast - CABSAT 2016 - 36
In Broadcast - CABSAT 2016 - 37
In Broadcast - CABSAT 2016 - 38
In Broadcast - CABSAT 2016 - 39
In Broadcast - CABSAT 2016 - 40
In Broadcast - CABSAT 2016 - 41
In Broadcast - CABSAT 2016 - 42
In Broadcast - CABSAT 2016 - 43
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In Broadcast - CABSAT 2016 - 45
In Broadcast - CABSAT 2016 - 46
In Broadcast - CABSAT 2016 - 47
In Broadcast - CABSAT 2016 - 48
In Broadcast - CABSAT 2016 - 49
In Broadcast - CABSAT 2016 - 50
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In Broadcast - CABSAT 2016 - 69
In Broadcast - CABSAT 2016 - 70
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In Broadcast - CABSAT 2016 - 72
In Broadcast - CABSAT 2016 - 73
In Broadcast - CABSAT 2016 - 74
In Broadcast - CABSAT 2016 - 75
In Broadcast - CABSAT 2016 - 76
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