In Broadcast - CABSAT 2016 - 70


70

www.inbroadcast.com | CABSAT InShow Guide | 8 - 10 March 2016

Staking a Claim
in the Multiplatform
Media Marketplace
Volicon's solution is an economical approach to a pressing challenge...
By Gary Learner, Chief Technology Officer

T

he current multiplatform media
landscape affords broadcasters
the opportunity to strengthen brand
awareness, build additional revenues,
and guide viewers to their linear
channel offerings - if they can find a
fast, cost-effective way to repurpose
aired content for the social and digital
media platforms that make video
available on computers, tablets, and
smartphones.

feeds (baseband or MPEG-TS),
from pre-graphics to postgraphics to post encode, as
well as live contribution feeds.
Since it continually records
full-frame,
full-resolution
True HD (1080i 25/30, 720p
50/60) content, the platform
automatically and reliably
builds a store of aired content,
ready to be leveraged over
additional outlets. The Observer
platform simultaneously ingests and
stores metadata including closedcaptioning; programme information
such as host names, guests, titles,
and segment names; data on ad
markers and SCTE-104/35 messages
for downstream ad insertion; and
as-run-log automation or rundown
information. This critical metadata
enables automation of key processes
throughout the workflow, and aids
the broadcaster in creating outputs
that are compliant with both quality
of service (QoS) standards and
accessibility regulations.
Working through the Observer's
browser-based
interface,
an
authorised user at a networked
workstation - local or remote -
can access, stream, and view the
content immediately after it is
recorded from the broadcast and
other source. The user can quickly
identify target segments through a
simple search, either by time or time
code, accelerated content review

Observer Media
Intelligence Platform
This is no small feat, as broadcasters
must address the format, package,
metadata, and container requirements
of YouTube, Facebook, Twitter, and
a host of other services. With no
single leader in the multiplatform
race, broadcasters must be prepared
to build and maintain a competitive
presence on all of these popular
platforms, despite the fact that they
will not realise added revenue for
every additional outlet they serve. To
make this model work, the broadcaster
must also implement a workflow that
incorporates targeted advertising, and
ensure that it maintains compliance
with closed-captioning regulations for
Internet-delivered content.
Volicon addresses all of these
demands with its Observer Media
Intelligence Platform, which enables
broadcasters to extend their existing
Observer-based
digital
video
monitoring and compliance recording
workflows,
to
realise
streamlined and affordable
content generation for
digital and social media
outlets. More economical
than expensive dedicated
capture
stations,
the
Observer Media Intelligence
Platform is an easy-to-use
live acquisition solution that
The Share application eliminates the need for
captures a wide variety of
time-consuming transcoding steps

Volicon's Share application allows
broadcasters to stake a claim in the
multiplatform media landscape

(fast forward), or a keyword search
of closed-captioning text. Volicon's
Share application for the Observer
Media Intelligence Platform provides
the functionality that accelerates the
multiplatform
content-generation
workflow.
Share Application
The Share application eliminates
the
need
for
time-consuming
transcoding steps, and it renders the
use of a nonlinear edit (NLE) or media
asset management (MAM) system
unnecessary. Rather, it facilitates
fast, simple clipping and extraction
of timely, high-value content, using
the tools familiar from nonlinear
media interfaces. Share makes it
easy for non-technical staff to review
content as it is captured, mark in and
out points for clip extraction, select
and crop a video frame to serve as
a thumbnail for the new clip, add
comments or a description,
and export the complete
piece. Behind the scenes of
this light editing workflow,
the Share application
assembles and passes
through closed captioning,
ad markers, and content
metadata, all of which are
integrated into the final
clip.

Preconfigured profiles for digital
and social media outlets enable oneclick publishing of single clips or
multiple clips, stitched together in a
longer piece. Once the user selects
publishing targets, the application
manages transcoding to the correct
codecs, bit rates, container,
and resolutions; packages
content in the correct
codec
and
container
format
with
proper
metadata; and incorporates
a flexible XML data structure
that ensures compatibility with
each target. Building in XML time
codes or embedded SCTE-35 markers
that indicate insertion points from
the extracted clips, the application
supports the inclusion of targeted
advertising into the broadcaster's
multiplatform
content.
After
performing a quality check on captions
and optionally fixing misaligned
captions, the application embeds
caption data into the H.264 file, or
includes it as a sidecar file.
While the Share application
empowers
non-technical
staff
members to establish and maintain
the broadcaster's presence across
digital and social media outlets, it
also limits their access to account
passwords and other sensitive data.
Leveraging the broadcaster's single
sign-on active-directory identity and
access management system, the
application can provide role-based
access to publishing to specific
destinations.
Because this solution is built on the
monitoring and logging technology
already widely deployed across
broadcast stations, it represents an
exceptionally economical approach
to a pressing challenge - the rapid
and scalable generation of content
for nonlinear platforms. It provides
simple, intuitive capabilities to the
user, while also delivering robust,
highly automated processing and
packaging functionality that enables
the broadcaster to stake its claim in
the multiplatform media landscape.


http://www.inbroadcast.com

Table of Contents for the Digital Edition of In Broadcast - CABSAT 2016

In Broadcast - CABSAT 2016 - Intro
In Broadcast - CABSAT 2016 - Cover1
In Broadcast - CABSAT 2016 - Cover2
In Broadcast - CABSAT 2016 - 3
In Broadcast - CABSAT 2016 - 4
In Broadcast - CABSAT 2016 - 5
In Broadcast - CABSAT 2016 - 6
In Broadcast - CABSAT 2016 - 7
In Broadcast - CABSAT 2016 - 8
In Broadcast - CABSAT 2016 - 9
In Broadcast - CABSAT 2016 - 10
In Broadcast - CABSAT 2016 - 11
In Broadcast - CABSAT 2016 - 12
In Broadcast - CABSAT 2016 - 13
In Broadcast - CABSAT 2016 - 14
In Broadcast - CABSAT 2016 - 15
In Broadcast - CABSAT 2016 - 16
In Broadcast - CABSAT 2016 - 17
In Broadcast - CABSAT 2016 - 18
In Broadcast - CABSAT 2016 - 19
In Broadcast - CABSAT 2016 - 20
In Broadcast - CABSAT 2016 - 21
In Broadcast - CABSAT 2016 - 22
In Broadcast - CABSAT 2016 - 23
In Broadcast - CABSAT 2016 - 24
In Broadcast - CABSAT 2016 - 25
In Broadcast - CABSAT 2016 - 26
In Broadcast - CABSAT 2016 - 27
In Broadcast - CABSAT 2016 - 28
In Broadcast - CABSAT 2016 - 29
In Broadcast - CABSAT 2016 - 30
In Broadcast - CABSAT 2016 - 31
In Broadcast - CABSAT 2016 - 32
In Broadcast - CABSAT 2016 - 33
In Broadcast - CABSAT 2016 - 34
In Broadcast - CABSAT 2016 - 35
In Broadcast - CABSAT 2016 - 36
In Broadcast - CABSAT 2016 - 37
In Broadcast - CABSAT 2016 - 38
In Broadcast - CABSAT 2016 - 39
In Broadcast - CABSAT 2016 - 40
In Broadcast - CABSAT 2016 - 41
In Broadcast - CABSAT 2016 - 42
In Broadcast - CABSAT 2016 - 43
In Broadcast - CABSAT 2016 - 44
In Broadcast - CABSAT 2016 - 45
In Broadcast - CABSAT 2016 - 46
In Broadcast - CABSAT 2016 - 47
In Broadcast - CABSAT 2016 - 48
In Broadcast - CABSAT 2016 - 49
In Broadcast - CABSAT 2016 - 50
In Broadcast - CABSAT 2016 - 51
In Broadcast - CABSAT 2016 - 52
In Broadcast - CABSAT 2016 - 53
In Broadcast - CABSAT 2016 - 54
In Broadcast - CABSAT 2016 - 55
In Broadcast - CABSAT 2016 - 56
In Broadcast - CABSAT 2016 - 57
In Broadcast - CABSAT 2016 - 58
In Broadcast - CABSAT 2016 - 59
In Broadcast - CABSAT 2016 - 60
In Broadcast - CABSAT 2016 - 61
In Broadcast - CABSAT 2016 - 62
In Broadcast - CABSAT 2016 - 63
In Broadcast - CABSAT 2016 - 64
In Broadcast - CABSAT 2016 - 65
In Broadcast - CABSAT 2016 - 66
In Broadcast - CABSAT 2016 - 67
In Broadcast - CABSAT 2016 - 68
In Broadcast - CABSAT 2016 - 69
In Broadcast - CABSAT 2016 - 70
In Broadcast - CABSAT 2016 - 71
In Broadcast - CABSAT 2016 - 72
In Broadcast - CABSAT 2016 - 73
In Broadcast - CABSAT 2016 - 74
In Broadcast - CABSAT 2016 - 75
In Broadcast - CABSAT 2016 - 76
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202403
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202402
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202401
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202312
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202311
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202310
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202309
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202308
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202307
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202306
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202305
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202304
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202303
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202302
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202301
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202212
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202211
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202210
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202209
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202208
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202207
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202206
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202205
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202204
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202203
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202202
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202201
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202112
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202111
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202110
https://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202109
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202107
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202106
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202105
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_PTZ
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202104
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202103
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202102
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202101
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202012
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202010
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202009
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202008
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202007
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202006
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202005
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202004
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202003
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202002
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_202001
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
https://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
https://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
https://www.nxtbookmedia.com