In Broadcast - CABSAT 2016 - 56


56

www.inbroadcast.com | CABSAT InShow Guide | 8 - 10 March 2016

Advanced Media Trading What to Expect at CABSAT 2016
Pooyan Farnam from Advanced Media Trading discusses the latest
developments at CABSAT 2016...
InBroadcast: Tell us about your
company and its core target
audience?
Pooyan Farnam: Founded in
Dubai, UAE in 2002, Advanced Media
Trading (AMT) has grown from a
two-man shop to one of the largest
suppliers of broadcast, professional
video, and photography equipment
and accessories in the Middle East.
Advanced Media covers the Middle
East and North Africa, and is engaged
in every aspect of the broadcast,
professional video, and photography
industry, including sales, consultancy,
installation, training, and service and
maintenance. It deals with around
80 well-known brands in the cinema,
video, and photography industry
within its portfolio.
Some of the company's well-known
customers are Dubai TV, Sharjah TV,
MBC, Qatar TV, Al Jazeera, twofour54,
Al Majd TV, Oman TV, Higher College of
Technology, Gamma Engineering, InHouse Production, Light house studios,
Dubai Film, etc.
InB: How important is taking part
in CABSAT for your business? What
are your reasons for taking part in
the event?
PF: CABSAT is a leading platform
for the broadcast and production
industries in the Middle East and
North Africa. This gives us a good
opportunity to showcase our latest
brands and products to all our existing
and new customers. It is also a good

chance to study the market demand
and trends.
InB: Can you give us a brief
overview of what we can expect to
see at your stand during CABSAT
2016?
PF: We always showcase the most
recent and exciting broadcast and
professional video products on our
stand. Over 100 products will be
displayed in total, covering every
corner and section of AMT's booth.
There is always a big crowd at the
stand trying the new products. This
year part of our stand will be dedicated
to the Sony Middle East team to display
the recent cameras, monitors, mixers,
audio accessories, etc. We hope this
partnership attracts more visitors
to our stand and makes us able to
answer all the questions and enquiries.
Moreover, RED Digital Cinema will be
another interesting corner to show
its three newest cameras. Other top
brands on our stands are DJI, Atomos,
Zeiss, Angenieux, Cartoni, Manfrotto,
SWIT, Metabones, Floatcam, Teradek,
and Freefly.
InB: Any specific product/s taking
centre stage this year?
PF: Some of the top products that
we will show for the very first time in
the Middle East are Sony PXW-FS5, DJI
Osmo and its accessories, DJI Inspire
1 X5 RAW, DJI Focus, Freefly ALTA
Drone, RED Weapon Dragon, RED
Raven and RED Scarlet-W.

InB: What challenges do you face
when designing/launching a new
product?
PF: When a new product is launched,
depending on the demand and
uniqueness of that product in the
market, we can forecast a big demand
from existing and new customers in
the first few months. Otherwise, if
the product is not relatively new and
not in a high demand, it requires a
lot of product marketing and training
to make it known and popular in the
region.
InB: What initiatives will you be
taking to ensure your products/
services stand out and outshine the
competition?
PF: With a dedicated team of
professional and certified staff,
Advanced Media offers one of the best
service centres in the Middle East for
broadcast, professional video, and
photo equipment and accessories.
Advanced Media is the authorised
service centre for Sony Professional,
Profoto, Filmgear, Manfrotto, Tokina,
SWIT, Glidecam, and authorised Lens
Service Centre.
Moreover, Advanced Media has
established a professional Lens
Maintenance Centre equipped with all
the essential tools for repairing any
types of broadcast and professional
lenses including: 2/3" HD-SD; ENG;
EFP/box, and PL mount/Cine lenses,
such as Fujinon, Canon, Zeiss, Arri, and
Angenieux.

AMT's latest brands and products
will be on show in Dubai

AMT is hoping that its partnership
with Sony ME will attract even
more visitors to the stand

InB: Will you be hosting any press
conferences/events at CABSAT and
Content Marketplace 2016?
PF: We will have a Supplier/Dealer
event outside the exhibition centre, on
the second evening.
InB: Why is the Middle East
an important market for your
business?
PF: Our main operation and strength
is in the Middle East market, and we do
business with North African countries
as well. For most of our key brands, we
have the distribution exclusivity in the
Middle East.
InB: Thank you for taking time to
answer these questions.


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Table of Contents for the Digital Edition of In Broadcast - CABSAT 2016

In Broadcast - CABSAT 2016 - Intro
In Broadcast - CABSAT 2016 - Cover1
In Broadcast - CABSAT 2016 - Cover2
In Broadcast - CABSAT 2016 - 3
In Broadcast - CABSAT 2016 - 4
In Broadcast - CABSAT 2016 - 5
In Broadcast - CABSAT 2016 - 6
In Broadcast - CABSAT 2016 - 7
In Broadcast - CABSAT 2016 - 8
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