In Broadcast - CABSAT 2016 - 5


5

www.inbroadcast.com | CABSAT InShow Guide | 8 - 10 March 2016

The Future of MENA TV
Viewing to be Considered at
CABSAT Content Congress
Major studios, production houses, and on-demand providers are Dubai-bound...

I

nfluential decision-makers from
Quatar's beIN network, Dailymotion,
DreamWorks, European Broadcasting
Union, Fox International, Australia's
FremantleMedia, Hasbro Studios, ITV
Studios, NBC Universal, and a host of
other major Hollywood and Bollywood
studios, worldwide production houses,
IPTV and direct broadcast satellite
providers, ad agencies, on-demand
and OTT providers, and cloud-based TV
network broadcasters will discuss the
future of TV viewing across the MENA
region at CABSAT 2016.
As part of its industry-shaping remit,
CABSAT 2016, the leading platform

for the broadcast, production, content
delivery, digital media, and satellite
sectors across the Middle East,
Africa, and South Asia (MEASA), will
feature the all-new Content Congress
- a holistic, state-of-the-industry
dissection presented by CABSAT, NAB
Show, and the former's new Content
Marketplace offering.
With growing connectivity across the
MENA region reshaping consumers'
viewing habits, an idle traditional TV
advertising market, and abundant
alternative revenue streams in digital
advertising and pay TV services, the
Content Congress will host 16 sessions
featuring more than 40
renowned voices from
regional and global
media houses.
The gathering will
debate
disruptive
technologies,
the
transition to digital
broadcasting,
and
monetising
multiplatform services in a
Content Congress will debate disruptive technologies,
MENA media market
the transition to digital broadcasting, and monetising
where entertainment
multi-platform services in MENA media market

Keynote Speakers
Under a primary theme of The Future
of Television in a Connected World,
the Content Congress presented
by CABSAT, Content Marketplace
& NAB Show will be opened by Eric
Ellenbogen, Co-Head of DreamWorks
Studios, delivering a session on how

Opener - Eric Ellenbogen,
Co-Head of DreamWorks Studios

OTT platforms will change traditional
broadcasting over the next 10 years.
"I'm excited to be a first-time
participant at CABSAT and look
forward to sharing updates on behalf
of DreamWorks Animation - the
newest global player in the family
entertainment 'TV everywhere' space
- with the region's leading media
industry names and entities," said
Ellenbogen. "With the anticipated
spend of emerging regional streaming
services added to the expected US$7
billion-plus programming spends by
Hulu, Amazon and Netflix alone in
2016, the Content Congress will dissect
the future of a forever altered TV
ecosystem."
Other confirmed speakers include
David Butorac, CEO, OSN; Mohamed
Burhan, CEO, CNBC Arabia; Sanjay
Raini, GM, Fox International; Dr.

Influential decision makers will gather at CABSAT Content Congress

and media spend is expected to reach
US$66 billion by 2018 according to
forecasts by the global analyst division
of PricewaterhouseCoopers, Strategy&.
"TV has evolved, and with greater
mobility through the increased use
of connected devices and viewers
increasingly exploring optimised
content delivery platforms, the
MENA region's filmed and audio
entertainment market is undergoing

transformational change," said Trixie
LohMirmand, Senior Vice President,
Exhibitions & Events Management,
Dubai World Trade Centre (DWTC).
"CABSAT is staying ahead of that
transformation by providing a platform
where international game changers
and regional start-ups explore the
disruptive, immersive technologies
that are creating the next generation
of multi-screen viewing experiences."

Raed Khusheim, CEO, Selevision;
Stephen Davis, Chief Content Officer,
Hasbro Studios; Jean Philip De
Tender, Director of Media, European
Broadcasting Union, Jamal Sharif
Chairman, Dubai Film and TV
Commission; Paul Baker, Executive
Director Film and TV Services,
twofour54; Marc Eychenne, Vice
President
International
Content,
Dailymotion, and Emeka M'ba, Director
General,
National
Broadcasting
Commission of Nigeria, amongst
others.
All Content Congress attendees
will also receive exclusive, state-ofthe-industry reports worth US$3,495
on 'Disruptive Technologies and
Business Models in the MENA Media
& Entertainment Market', prepared
by Frost and Sullivan, the Knowledge
Partner for CABSAT 2016.
The core CABSAT 2016 exhibition is
open free-of-charge to business and
trade visitors from 10am to 6pm on

Tuesday 8 and Wednesday 9 March,
and 10am to 5pm on Thursday 10
March.
About CABSAT 2016
CABSAT is the leading professional
content entertainment event in the
Middle East, Africa, and South Asia
(MEASA). An exciting, interactive
event featuring all the major global
technology and content service
providers for this growing industry,
CABSAT - now in its 22nd year -
continues to extend its global and
regional reach. The show is the
dominant broadcast, digital media,
and satellite technology platform for
anyone wishing to target broadcasters,
production houses and studios,
animation houses, content owners and
creators, software developers, telcos,
systems integrators, and distribution
channels in the vast MEASA region.
Visit www.cabsat.com to find out
more, or book your seat.


http://www.inbroadcast.com http://www.cabsat.com

Table of Contents for the Digital Edition of In Broadcast - CABSAT 2016

In Broadcast - CABSAT 2016 - Intro
In Broadcast - CABSAT 2016 - Cover1
In Broadcast - CABSAT 2016 - Cover2
In Broadcast - CABSAT 2016 - 3
In Broadcast - CABSAT 2016 - 4
In Broadcast - CABSAT 2016 - 5
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In Broadcast - CABSAT 2016 - 7
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