In Broadcast - CABSAT 2016 - 43


43

www.inbroadcast.com | CABSAT InShow Guide | 8 - 10 March 2016

What's new at CABSAT?

The 22nd edition of CABSAT will have some major new features...

By Andrew Pert,
Exhibitions Director,
Dubai World Trade Centre

T

his year marks the 22nd edition
of CABSAT, and during that time
it has continued to evolve to meet
the changing needs of the widening
broadcast, satellite, and entertainment
content industry. The 2016 event,
held from 8-10 March at the Dubai
World Trade Centre, will have some
new elements never before seen at
the show; no longer just an electronic
media technology showcase, the show
will lay equal emphasis on content as
well as the business of content creation.
A major new feature is the Content
Marketplace, offering buying, selling,
and co-production opportunities in a
focused content market, developed
purely for the MENA and Arabic
markets. This is currently very topical
with Netflix coming into the region,
and several Hollywood productions
taking place in the UAE, along with
an increasing flow of new Arabicproduced films and TV series. More
than 30 brands will be represented
within the Content Marketplace,
including: ITV Studios; NBC Universal;
Starzplay; Talpa; Zee Entertainment,
and 03, offering content including
serial
dramas,
documentaries,
sports, kids TV, and films to content
buyers from across the region.
The Content Marketplace will also
present locally produced content
that can potentially be exported
and monetised, and there will be
discussions around how to brand
content and communicate through
video content to a worldwide audience,

to create more business opportunities.
This new feature provides a great
opportunity to connect content
producers and vendors with TV
channels and stations, broadcasters,
free-to-air and pay-tv operations,
sportscasters, distributors, telcos and
satellite companies, and digital TV
and video content platforms. There
will also be a Screening Theatre, in
partnership with Selevision, CABSAT
and Content Marketplace's official
title sponsor, which will offer exclusive
premieres of content for sale leading
into Ramadan.
Another highlight this year will
be a two-day Content Congress
conference programme which will
see international and regional
industry experts speaking from across
broadcasting, studios and production
houses, telcos, film, and content
delivery players. Under a primary
theme of 'The Future of Television
in a Connected World', the Content
Congress will be opened by Eric
Ellenbogen, Co-Head of DreamWorks
Studios, delivering a session on how
OTT platforms will change traditional
broadcasting over the next 10 years.
The programme will also cover key
Hollywood, Bollywood, and Arabic TV
and Film content, looking at creation,
distribution, and monetisation trends.
Confirmed speakers include senior
representatives from Dailymotion,
the European Broadcasting Union,
Fox International, Netflix, and Sony
Pictures.

CABSAT in Numbers
* CABSAT 2016 will host more than 950 companies
and brands, indicating a 5-6% year-on-year growth
* 14,000+ attendees are expected to visit CABSAT 2016
* The show will have exhibitors from 14 countries,
and visitors from more than 120 countries
* The Content Congress presented by CABSAT,
Content Marketplace, and NAB Show expands
to 40+ international speakers

Broadcast and delivery technologies
remain a key part of the show, with
leading manufacturers, developers,
and service providers in attendance in
the exhibition area, providing an ideal
environment to source, experience,
and test the latest media technologies.
Industry experts will also be on hand
to engage, strategise, and debate
future market trends.
CABSAT has many new exhibitors this
year from all areas of the broadcast
sector, including HP, Huawei, JVC
Kenwood, Sumavision, and Vimond
Media Solutions. There will be a
West African pavilion for the first
time, with companies from West
Africa represented there, and Dubai
Studio City and Dubai TV and Film
Commission will be present in full
force to support local production and
content creation.
Another big feature at CABSAT
2016 is the Content Delivery Hub and
Satellite Hub seminars, presented
by the Global VSAT Forum (GVF).
These interactive presentations and
closed-door roundtable discussions
will address the future of production
and screening of content within the
region, with a special focus on Content
Delivery solutions - where 100+
exhibiting brands will be featured at
CABSAT to showcase IPTV, OTT, Video
and Streaming Media services.
CABSAT's programme of certified

post-production training workshops
has been expanded this year, and will
be delivered by certified Apple and
Adobe instructors from the US. The
sessions are geared for beginner to
intermediate level professionals with
two to five years' experience, and are
conducted by experts, authors, and
trainers. The two-day programme
will feature full-day workshops
for students and up and coming
filmmakers in the region.
And of course networking plays a
major role at CABSAT, with the Global
Meetings and Red Carpet Meeting
lounge 'matchmaking' programmes set
to deliver 900+ pre-arranged business
meetings.
In addition, all professional onsite
attendees to CABSAT this year will
have exclusive access to the 2016
state-of-the-industry
report
for
the MENA region, presented by the
event's official knowledge partner,
Frost & Sullivan, worth US$5,000.
Key takeaways from the report will
cover industry trends in media,
evolving business models, viewership
habits, and a detailed country-index
of key MENA markets for growth and
investment.
It's gearing up to be a major
showcase for new opportunities
in content creation, delivery, and
distribution - we look forward to
welcoming you to Dubai.


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Table of Contents for the Digital Edition of In Broadcast - CABSAT 2016

In Broadcast - CABSAT 2016 - Intro
In Broadcast - CABSAT 2016 - Cover1
In Broadcast - CABSAT 2016 - Cover2
In Broadcast - CABSAT 2016 - 3
In Broadcast - CABSAT 2016 - 4
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