In Broadcast - CABSAT 2016 - 3


3

www.inbroadcast.com | CABSAT InShow Guide | 8 - 10 March 2016

CABSAT 2016 Drives Disruptive
Innovation and Monetisation
Foreword by Stan Moote

I

n its 22nd year, CABSAT continues to
lead broadcast, production, content
delivery, digital media, and satellite
sectors across the Middle East, Africa,
and South Asia, with a 2016 emphasis
on the region's transformation of the
local entertainment market. As one of
the 15,000 attendees, you will have
the opportunity to learn about, see,
touch, and feel new products, as well
as attend education sessions.
This year brings some changes that
I will outline so you can quickly get
up to speed. The new CABSAT Content
Marketplace provides a venue for
leading global and regional content
creators, owners, and distributors
to network together to buy and sell
entertainment and audio content.
Content being TV, Serial Dramas,
Documentaries, Sports, Kids TV, and
Films covering Hollywood, Bollywood,
Nollywood, and Arabic.

The rebranded conference, Content
Congress, features topics under the
theme 'The Future of Television in
a Connected World', along with the
expanded certified Middle East PostProduction Training Conference. The
training conference is broken up each
day into Advanced Skills and Essential
Skills sessions. Topics include, colour
grading and fixes, assembling time
lapse sequences, project management,
using 4K mirrorless cameras, audio
finishing,
and
hypersyndication
Contact

on +44 (0)28 9061 0420

Publisher
Phillip Izzard
pizzard@inbroadcast.com

strategies for web video and online
content.
Tuesday's conference sessions are
all about Broadcasting and Content
Delivery. At 10:30 the Chief Content
Officer at Netflix, Ted Sarandos, gives
his keynote address 'Transforming
the future of TV in the MENA region'.
MENA-based viewers already have
access to a breadth of film and TV
shows via satellite and web TV, so
what can Netflix do to attract an Arabic
audience? Ted will discuss Netflix's
regional content and production
strategy.
Want to know how the MENA
Media and Entertainment business
environment will change over the
next three to five years? Attend the
'State of The Industry Report' and
panel session moderated by Vidya
Nath, Research Director, Digital Media
Practice, Frost & Sullivan. Panellists
include Ben Kinealy, CEO
at Intigral, Carlos Tibi,
CEO of icFlix, and Hamad
Mahmood Malik from
Bein Sports.
CABSAT
has
two
Idea Swap sessions.
Starting at 12.30, the
session
'What
are
the opportunities for
growth for traditional
broadcasters around PAY-TV and
what are the future challenges?'
covering online payment issues in
MENA region, monetising multimedia
platforms, and the continuing debate
about piracy versus lower pricing.
The second Idea Swap session at
14:15 is 'Exploring the future of the
TV through multi-platform services
what can we learn from international
markets?' Technology issues will be
covered including OTT, VOD, Ultra HD,
4K/8K, mobile platforms, streaming

International
Business Development
Bryn Lister
blister@inbroadcast.com

Design & Production
Martin Donnelly
martin@inbroadcast.com

support, and how apps can benefit the
consumer.
On
Wednesday
The
Content
Marketplace
presents
Filmed
Entertainment starting at 11am
with 'Head to Head Interviews with
world pioneers in Audio, Film and
TV production'. Stephen Davis, Chief
Content Officer, EVP at Hasbro Studios,
and Diane Nelson, Chief Content
Officer of Interactive Entertainment,
Warner Brothers, will reveal how they
lead their organisations to be at the
forefront of various industry segments
from feature films, television, and
home entertainment products. On
the TV side, Jean Philip De Tender,
Director Media at EBU, will interview
international executives from leading
TV shows, asking how to keep a hit
show, writing staff, production, and
actors on schedule, and on budget.
Starting at noon, two back-to-back
panel sessions will explore the region's
culturally diverse market place for
Hollywood, Nollywood, Bollywood,
and Arabic. What's the next big
thing? Panellists Jamal Al Sharif from
Dubai Film and TV Commission, Paul
Baker, Executive Director Film and TV
Services at TwoFour54, and Maxine
DeVere, Producer, Fast and Furious,
will discuss the technical changes and
operational challenges in the UAE.

Rajshri Media's CEO, Rajjat Bharjatiya,
and Emeka Mba, Director General,
National Broadcasting Commission
ZEE entertainment, will debate growth
opportunities.
After lunch, the two panels are
'Story telling through transmedia in
the digital age' and 'The business of
video marketing and lifestyle brands'.
If you are not familiar with transmedia
storytelling, this is the place to learn
how to capitalise and make a profit on
this multiscreen and social interactive
trend. Case studies will be presented
by the key lifestyle brands turning
to film production, including product
placements.
Whilst in Dubai, I certainly hope you
will have a chance to take in the new
Dubai Frame. The structure resembles
a huge picture frame, 150m high and
93m wide. It features views of old and
new Dubai from each side.

Designed & Produced by:

Disclaimer:
All materials within the publication are the
copyright of Le Sommet Limited.
All rights
reserved. No Materials may otherwise be copied,
modified, published, broadcast or otherwise
distributed withour prior written permission of
the publisher or associates. Le Sommet Limited
makes no warranties or representations of any kind
concerning the accuracy or suitability of the written
and advertisement information contained within
this supplement for any purpose. The publisher also
makes no warranties or representations of any kind
that the services provided will be uninterrupted or
be error free.

LeSommet
LIMITED

Clara House, Dunmurry Office Park,
Co. Antrim, N.Ireland. BT17 0AA
Tel: +44 (0)28 9061 0420
Fax: +44 (0)28 9061 9197
Email: inbroadcast@inbroadcast.com
Web: www.inbroadcast.com

Stan Moote has worked worldwide
in the industry for over three
decades, and is the CTO for IABM,
International
Association
for
Broadcast and Media. Stan has a
clear understanding of technology
combined with a solid business
twist. You can see many of Stan's
articles and contact him directly at
ca.linkedin.com/in/stanmoote


http://www.inbroadcast.com http://ca.linkedin.com/in/stanmoote http://www.inbroadcast.com

Table of Contents for the Digital Edition of In Broadcast - CABSAT 2016

In Broadcast - CABSAT 2016 - Intro
In Broadcast - CABSAT 2016 - Cover1
In Broadcast - CABSAT 2016 - Cover2
In Broadcast - CABSAT 2016 - 3
In Broadcast - CABSAT 2016 - 4
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