In Broadcast - CABSAT 2016 - 14
14
www.inbroadcast.com | CABSAT InShow Guide | 8 - 10 March 2016
Internet Trends in the
MENA Region
Video streaming and social media have started to change the face of media in the Arab world...
The Emergence of the Internet
consumption patterns of content
and its Rapid Growth
Internet stepped in.
the Arab World, as consumers have
across the region. In fact, a survey
Additionally, the region has also
always relied on FTA TV channels.
Upon the emergence of the
of mobile applications usage in
witnessed the launch of a number
These consumers might find it
Internet, few knew that one of the
Saudi Arabia, conducted in 2014 by
of SVOD service providers, the latest
difficult to adapt to subscription-
major impacts of this new "trend",
the Arab Advisors Group, revealed
of which was Netflix, which included
based content, given the abundance
would be on the broadcast industry.
that a majority of around 74% of
the MENA region as part of the
of free channels that offer various
The
the
mobile application users in Saudi
company's global expansion step.
Internet have revealed only little
Arabia use video applications, over
Existing media broadcasters have
types of programming.
This is further complicated by
about the potential applications of
99% of these users rely on YouTube
also spotted this opportunity, and
the high levels of pirated content
the network. Early applications were
to watch videos. Moreover, the
have launched their own Internet-
available to viewers in MENA, where
simple in nature, and it sounded
survey revealed that a majority of
based channels to deliver content.
consumers can get new content, of
very "sci-fi" that rich, high-quality
83.2% of mobile applications users
Examples of these broadcasters
which the rights to broadcast are
media would be streamed over
in the country use social media
include the Pay TV operator OSN,
high to service providers, free or
the network in real time, through
applications.
which launched its own SVOD
at minimal cost. This represents a
early
applications
of
handheld devices that can fit into
hurdle to the monetisation of on-
one's palm.
demand content.
However,
the
rapid
global
Furthermore,
although
the
evolution that took place, in terms
majority of Arab countries have
of access speed and technology,
healthy
proved
phenomenal
penetration levels, the speeds and
effects on the broadcast industry.
download limits offered to Internet
to
have
The introduction of high-speed
and
rising
by
platform, OSN GO. MBC Group
subscribers
networks, both wired and wireless,
another survey conducted by the
has also launched its Shahid.net
below-par compared to what's
led to the ability to transmit large
company in Jordan in 2015, around
platform, which offers both free
available outside the region. This
amounts of data with minimal
84% of mobile application users in
and paid content to viewers in the
would pose a deterring factor for
latency. This of course, was coupled
the country use video applications,
region.
the heavy consumption of high-
with rapid evolution in the devices
with a vast majority of these also
used,
from
relying on YouTube as their source
platforms have become one of the
large terminals to small handhelds.
of videos. Similar to Saudis, 86.3%
major "word-of-mouth" stimulants
The effect of the Internet on
of Jordanian mobile application
for
the broadcast industry was not
users stated that they use social
viewers'
only limited to video broadcast;
media applications.
which
transformed
the emergence of social media
platforms,
and
the
level
Additionally,
as
revealed
Furthermore,
social
media
remain
Internet
somehow
quality content across the MENA
region.
Taking
into
consideration
all
the
the points aforementioned, video
the
streaming and social media have
content. In fact, social media has
started to change the face of media
These two trends; video streaming
proved to be a good metric when it
in the Arab world, but for these
TV
shows,
increasing
involvement
with
of
and social media, have contributed
comes to assessing the reach and
two trends to become a major,
interaction that was available to
to the change in traditional media
impact of various programmes.
magnetisable trend, they have to
Internet users with their emergence
in the region, and have had a major
Additionally,
have
be combined with regulatory steps
has also had a huge, and an equally
role in changing how consumers
the opportunity to use social media
that encourage Internet providers
important effect.
deal with broadcasted media. The
as an additional revenue stream
to offer higher access speeds, and
emergence of YouTube as a major
through advertisements.
ones that limit the pirated content
broadcasters
The Internet's Importance
source of video led to people across
in the MENA Region
the region relying on the platform
The MENA Region is Still
Arab countries. Until then, the
Playing Catch-Up
interaction and ad revenue through
that is dominant in a number of
The MENA region has followed this
to watch programmes which are
global trend, albeit at a slower pace.
broadcast through their favourite
Internet penetration levels in the
TV channels, and indeed those
converged
its
streaming through YouTube and its
region have been on the rise, mainly
which are not. This gave viewers an
challenges in the region. When it
likes remain the biggest effects the
driven by the high adoption levels
unprecedented variety of content
comes to subscription-based SVOD
region has witnessed so far when
of mobile Internet networks. This
to watch, compared to the limited
services, the concept of paying for
it comes to the convergence of
has created room for change in the
choices they once had before the
content is still somehow limited in
Internet and media.
However, this new shape of
media
still
has
social media, along with free video
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Table of Contents for the Digital Edition of In Broadcast - CABSAT 2016
In Broadcast - CABSAT 2016 - Intro
In Broadcast - CABSAT 2016 - Cover1
In Broadcast - CABSAT 2016 - Cover2
In Broadcast - CABSAT 2016 - 3
In Broadcast - CABSAT 2016 - 4
In Broadcast - CABSAT 2016 - 5
In Broadcast - CABSAT 2016 - 6
In Broadcast - CABSAT 2016 - 7
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In Broadcast - CABSAT 2016 - 76
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