In Broadcast - CABSAT 2016 - 14


14

www.inbroadcast.com | CABSAT InShow Guide | 8 - 10 March 2016

Internet Trends in the
MENA Region
Video streaming and social media have started to change the face of media in the Arab world...
The Emergence of the Internet

consumption patterns of content

and its Rapid Growth

Internet stepped in.

the Arab World, as consumers have

across the region. In fact, a survey

Additionally, the region has also

always relied on FTA TV channels.

Upon the emergence of the

of mobile applications usage in

witnessed the launch of a number

These consumers might find it

Internet, few knew that one of the

Saudi Arabia, conducted in 2014 by

of SVOD service providers, the latest

difficult to adapt to subscription-

major impacts of this new "trend",

the Arab Advisors Group, revealed

of which was Netflix, which included

based content, given the abundance

would be on the broadcast industry.

that a majority of around 74% of

the MENA region as part of the

of free channels that offer various

The

the

mobile application users in Saudi

company's global expansion step.

Internet have revealed only little

Arabia use video applications, over

Existing media broadcasters have

types of programming.
This is further complicated by

about the potential applications of

99% of these users rely on YouTube

also spotted this opportunity, and

the high levels of pirated content

the network. Early applications were

to watch videos. Moreover, the

have launched their own Internet-

available to viewers in MENA, where

simple in nature, and it sounded

survey revealed that a majority of

based channels to deliver content.

consumers can get new content, of

very "sci-fi" that rich, high-quality

83.2% of mobile applications users

Examples of these broadcasters

which the rights to broadcast are

media would be streamed over

in the country use social media

include the Pay TV operator OSN,

high to service providers, free or

the network in real time, through

applications.

which launched its own SVOD

at minimal cost. This represents a

early

applications

of

handheld devices that can fit into

hurdle to the monetisation of on-

one's palm.

demand content.

However,

the

rapid

global

Furthermore,

although

the

evolution that took place, in terms

majority of Arab countries have

of access speed and technology,

healthy

proved

phenomenal

penetration levels, the speeds and

effects on the broadcast industry.

download limits offered to Internet

to

have

The introduction of high-speed

and

rising

by

platform, OSN GO. MBC Group

subscribers

networks, both wired and wireless,

another survey conducted by the

has also launched its Shahid.net

below-par compared to what's

led to the ability to transmit large

company in Jordan in 2015, around

platform, which offers both free

available outside the region. This

amounts of data with minimal

84% of mobile application users in

and paid content to viewers in the

would pose a deterring factor for

latency. This of course, was coupled

the country use video applications,

region.

the heavy consumption of high-

with rapid evolution in the devices

with a vast majority of these also

used,

from

relying on YouTube as their source

platforms have become one of the

large terminals to small handhelds.

of videos. Similar to Saudis, 86.3%

major "word-of-mouth" stimulants

The effect of the Internet on

of Jordanian mobile application

for

the broadcast industry was not

users stated that they use social

viewers'

only limited to video broadcast;

media applications.

which

transformed

the emergence of social media
platforms,

and

the

level

Additionally,

as

revealed

Furthermore,

social

media

remain

Internet

somehow

quality content across the MENA
region.
Taking

into

consideration

all

the

the points aforementioned, video

the

streaming and social media have

content. In fact, social media has

started to change the face of media

These two trends; video streaming

proved to be a good metric when it

in the Arab world, but for these

TV

shows,

increasing

involvement

with

of

and social media, have contributed

comes to assessing the reach and

two trends to become a major,

interaction that was available to

to the change in traditional media

impact of various programmes.

magnetisable trend, they have to

Internet users with their emergence

in the region, and have had a major

Additionally,

have

be combined with regulatory steps

has also had a huge, and an equally

role in changing how consumers

the opportunity to use social media

that encourage Internet providers

important effect.

deal with broadcasted media. The

as an additional revenue stream

to offer higher access speeds, and

emergence of YouTube as a major

through advertisements.

ones that limit the pirated content

broadcasters

The Internet's Importance

source of video led to people across

in the MENA Region

the region relying on the platform

The MENA Region is Still

Arab countries. Until then, the

Playing Catch-Up

interaction and ad revenue through

that is dominant in a number of

The MENA region has followed this

to watch programmes which are

global trend, albeit at a slower pace.

broadcast through their favourite

Internet penetration levels in the

TV channels, and indeed those

converged

its

streaming through YouTube and its

region have been on the rise, mainly

which are not. This gave viewers an

challenges in the region. When it

likes remain the biggest effects the

driven by the high adoption levels

unprecedented variety of content

comes to subscription-based SVOD

region has witnessed so far when

of mobile Internet networks. This

to watch, compared to the limited

services, the concept of paying for

it comes to the convergence of

has created room for change in the

choices they once had before the

content is still somehow limited in

Internet and media.

However, this new shape of
media

still

has

social media, along with free video


http://www.inbroadcast.com http://www.Shahid.net

Table of Contents for the Digital Edition of In Broadcast - CABSAT 2016

In Broadcast - CABSAT 2016 - Intro
In Broadcast - CABSAT 2016 - Cover1
In Broadcast - CABSAT 2016 - Cover2
In Broadcast - CABSAT 2016 - 3
In Broadcast - CABSAT 2016 - 4
In Broadcast - CABSAT 2016 - 5
In Broadcast - CABSAT 2016 - 6
In Broadcast - CABSAT 2016 - 7
In Broadcast - CABSAT 2016 - 8
In Broadcast - CABSAT 2016 - 9
In Broadcast - CABSAT 2016 - 10
In Broadcast - CABSAT 2016 - 11
In Broadcast - CABSAT 2016 - 12
In Broadcast - CABSAT 2016 - 13
In Broadcast - CABSAT 2016 - 14
In Broadcast - CABSAT 2016 - 15
In Broadcast - CABSAT 2016 - 16
In Broadcast - CABSAT 2016 - 17
In Broadcast - CABSAT 2016 - 18
In Broadcast - CABSAT 2016 - 19
In Broadcast - CABSAT 2016 - 20
In Broadcast - CABSAT 2016 - 21
In Broadcast - CABSAT 2016 - 22
In Broadcast - CABSAT 2016 - 23
In Broadcast - CABSAT 2016 - 24
In Broadcast - CABSAT 2016 - 25
In Broadcast - CABSAT 2016 - 26
In Broadcast - CABSAT 2016 - 27
In Broadcast - CABSAT 2016 - 28
In Broadcast - CABSAT 2016 - 29
In Broadcast - CABSAT 2016 - 30
In Broadcast - CABSAT 2016 - 31
In Broadcast - CABSAT 2016 - 32
In Broadcast - CABSAT 2016 - 33
In Broadcast - CABSAT 2016 - 34
In Broadcast - CABSAT 2016 - 35
In Broadcast - CABSAT 2016 - 36
In Broadcast - CABSAT 2016 - 37
In Broadcast - CABSAT 2016 - 38
In Broadcast - CABSAT 2016 - 39
In Broadcast - CABSAT 2016 - 40
In Broadcast - CABSAT 2016 - 41
In Broadcast - CABSAT 2016 - 42
In Broadcast - CABSAT 2016 - 43
In Broadcast - CABSAT 2016 - 44
In Broadcast - CABSAT 2016 - 45
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In Broadcast - CABSAT 2016 - 68
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In Broadcast - CABSAT 2016 - 71
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In Broadcast - CABSAT 2016 - 75
In Broadcast - CABSAT 2016 - 76
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